Gold's Gym vs TruFusion Franchise Comparison

Bodybuilders training outside on Muscle Beach were the first customers for the original Gold's Gym when it opened in Venice, California, in 1965. With its intense, no-frills atmosphere, the gym soon became known as the 'Mecca of Bodybuilding.' Arnold Schwarznegger's movie 'Pumping Iron' focused on Gold's Gym, propelling it into the spotlight in 1975. Gold's Gym has been franchising since 1980, and franchises account for more than 90 percent of its locations. In addition to running the health club facilities, franchisees sell Gold's Gym licensed apparel through their Pro Shops.

Founded in 2013, TruFusion is a one-of-a-kind group fitness studio that offers over 200 unique fusion workout classes per week including Hot Pilates, Tru Kettlebell, HIITribe, Barefoot Bootcamp, YinFused and more. The popular Las Vegas-based franchise has developed a loyal following of members that coin themselves the TruTribe. Placing an emphasis on inspiring the surrounding community. TruFusion is a one-stop shop for all things health and fitness, offering several additional products and services including healthy food & beverages and an original line of workout apparel.

The total investment necessary to begin operation of a TruFusion group fitness franchise is  $1,400,510 to $3,061,250 for a Flagship Studio (this includes $109,260 to $267,600 that must be paid to the franchisor or their affiliates) and $899,720 to $1,699,550 for an Express Studio (This includes $109,260 to $267,600 that must be paid to the franchisor or their affiliates).