Taco Bueno vs Cocina Mexican Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Taco Bueno vs Cocina Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Taco Bueno Franchise
Cocina Mexican Grill Franchise
Investment $639,000 - $1,593,000$191,600 - $239,400
Franchise Fee $35,000$18,000
Royalty Fee 5%5%
Advertising Fee 5%3%
Year Founded 19672003
Year Franchised 20042008
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $10K-


Business Experience Requirements

 
Taco Bueno Franchise
Cocina Mexican Grill Franchise
Experience
  • Industry experience
  • -

    Financing Options

     
    Taco Bueno Franchise
    Cocina Mexican Grill Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support

     
    Taco Bueno Franchise
    Cocina Mexican Grill Franchise
    Training On-The-Job Training: 200 hours Classroom Training: 40 hours Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee’s chosen Restaurant location.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 4

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Taco Bueno Franchise
    Cocina Mexican Grill Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Taco Bueno

    In 1967, we opened our doors in Abilene, TX, to share fresh, authentic Mexican food. Now, almost 50 years later, while the other guys have turned to packaged and processed food, we’ve stayed true to our roots by crafting authentic recipes in each of our kitchens. Across more than 180 stores in 7 states, we do things the Bueno way, and our customers taste the difference.
    Taco Bueno is now offering a limited number of single and multi-unit franchises in select markets. For experienced operators seeking to develop a Legacy Brand as a new venture or to diversify an existing portfolio, Taco Bueno is a one-of-a-kind opportunity.

    About Cocina Mexican Grill

    Cocina Mexican Grill, a fast growing, casual dine-in or take-out restaurant, specializing in the sale of fresh made-to-order Mexican food has begun selling franchises to accelerate growth. The founder of Cocina Mexican Grill, having 17 years of hands on restaurant industry has found the necessary mixture of ingredients and spices to make tasty Mexican food His expertise and ability to provide the highest quality premium food using the best ingredients and service has helped him grow his business to a successful multi-location operation. As our culture becomes more concerned with a healthy lifestyle, the desire for enjoying healthier versions of our favorite dishes has increased. This, combined with the ability to customize one's own meal, has opened up a completely new division of Mexican food restaurants, referred to commonly as "Mexican grills." Cocina Mexican Grill has the expertise and ability to reproduce its great taste and product consistently, every time, in all markets, and this is the key to long-term development for our brand-loyal customers and franchises. Cocina Mexican Grill has been operating, improving, and refining its system every day. The goal has always been to keep its customers happy. This franchise program will allow Cocina Mexican Grill to open business more quickly than would be possible through company expansion alone Build your future with Cocina Mexican Grill, an incredibly rewarding business opportunity. Please see www.cocinamexicangrill.com or call (615) 315-5900 for additional information.