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Below is an in-depth analysis and side-by-side comparison of East of Chicago Pizza Company vs Happy Joe's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $162,000 - $463,000 | $24,470 - $1,030,625 |
| Franchise Fee | $20,000 | $15,000 - $17,000 |
| Royalty Fee | 5% | 4.5%-5% |
| Advertising Fee | - | 1.5% |
| Year Founded | 1990 | 1972 |
| Year Franchised | 1991 | 1973 |
| Term Of Agreement | 10 years | 15 years |
| Term Of Agreement | 10 years | 15 years |
| Renewal Fee | To be determined | 10% of fee or $2K |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | Yes/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/Yes | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | On-The-Job Training: 2 weeks Classroom Training: 4 weeks | On-The-Job Training: 300 hours Classroom Training: 40 hours |
| Support | Co-op Advertising Ad Templates National Media Regional Advertising | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app |
| Operations |
26% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) Number of Employees Required to Run: 20 |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states: