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Below is an in-depth analysis and side-by-side comparison of East of Chicago Pizza Company vs Snappy Tomato Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $162,000 - $463,000 | $115,500 - $256,000 |
Franchise Fee | $20,000 | $14,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 2.5% |
Year Founded | 1990 | 1978 |
Year Franchised | 1991 | 1981 |
Term Of Agreement | 10 years | 15 years |
Term Of Agreement | 10 years | 15 years |
Renewal Fee | To be determined | $2.5K |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | Yes/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | On-The-Job Training: 2 weeks Classroom Training: 4 weeks | Additional training available as needed |
Support | Co-op Advertising Ad Templates National Media Regional Advertising | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising | Co-op advertising, Ad slicks, Regional advertising |
Operations |
26% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) Number of Employees Required to Run: 20 |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
In 1978, Bob Rotunda went to the races and put all his money on a horse named Snappy Tomato. The horse won. Rotunda took his winnings and opened the first Snappy Tomato Pizza that year. The company began franchising three years later.
Today Snappy Tomato Pizza has locations across the United States, Canada and Great Britain serving pizza, hoagies, salads and appetizers.