East of Chicago Pizza Company vs Mellow Mushroom Pizza Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of East of Chicago Pizza Company vs Mellow Mushroom Pizza including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
East of Chicago Pizza Company Franchise
Mellow Mushroom Pizza Franchise
Investment $162,000 - $463,000$1,624,000
Franchise Fee $20,000$50,000
Royalty Fee 5%-
Advertising Fee -2%
Year Founded 1990-
Year Franchised 1991-
Term Of Agreement 10 years15 years +5
Term Of Agreement 10 years15 years +5
Renewal Fee To be determined-


Business Experience Requirements

 
East of Chicago Pizza Company Franchise
Mellow Mushroom Pizza Franchise
Experience
  • Company uses Birkman Profile & Corporate Interview Series
  • -

    Financing Options

     
    East of Chicago Pizza Company Franchise
    Mellow Mushroom Pizza Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/-
    Start-up Costs No/YesNo/-
    Equipment Yes/YesNo/-
    Inventory No/YesNo/-
    Receivables No/YesNo/-
    Payroll No/NoNo/-

    Training & Support

     
    East of Chicago Pizza Company Franchise
    Mellow Mushroom Pizza Franchise
    Training On-The-Job Training: 2 weeks Classroom Training: 4 weeks Your ownership group and senior management staff will train for three weeks at our Shroom University training facility in Douglasville, Georgia prior to opening. When your store opens our training staff will assist you for a week prior to opening, and for two weeks after the opening. Shroom University offers a comprehensive program designed to teach you about the Front of House, Back of House, and Administrative aspects of running a Mellow Mushroom. You and your managers will learn how to make food, place orders, hire and retain personnel & maintain your POS system and mine the data it collects. A special emphasis is given to teaching you proven methods of supervising your store to decrease food and labor costs and increase cash flow. Quality control systems are also shared with you at Shroom University, and you will be provided with several financial and cost management spreadsheets.
    Support Co-op Advertising Ad Templates National Media Regional AdvertisingMembers of our operations team will visit your store(s) to ensure that our standards and practices are being upheld. These visits are also opportunities for us to continue to train your staff and help train any new employees. Our operations team will also help you implement new initiatives that are developed in conjunction with the marketing department. Our marketing team will advise you on coordinating local promotions and create collection-wide campaigns in which your store can participate. The marketing team will also provide you with designs for business cards, banners, stickers, magnets, and spec ads for use in your local market.
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising-
    Operations 26% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 20

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    Number of Employees Required to Run: 20

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    Expansion Plans

     
    East of Chicago Pizza Company Franchise
    Mellow Mushroom Pizza Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About East of Chicago Pizza Company

    When founder L. Scott Granneman was thinking of a name for his second pizza restaurant in Willard, Ohio, he remembered one of his customers telling him he made 'the best pizza east of Chicago.' The comment stuck with Granneman, and now East of Chicago Pizza has more than 120 locations stretching as far east as Virginia.
    East of Chicago locations offer favorite toppings such as pepperoni and mushrooms as well as a menu of specialty pizzas like Taco (which is covered with lettuce, tomato, black olives, sour cream, cheddar cheese, beef and salsa) and dessert pizzas (Dutch Crunch apple pizza or Peanut Butter & Jelly).

    About Mellow Mushroom Pizza

    The Mellow Mushroom experience is unique in the restaurant industry. We have been operating outside the perimeters of traditional casual dining for over 30 years. As an owner, you are submersed into a world of boundless creativity. The brand allows for great expression and individuality. My Mellow Mushroom is successful because I serve Mellow Mushroom products in a restaurant that feels like it is my own. The atmosphere entices you to take pride in being a quality operator. Simply said, I want to be in my own Mellow Mushroom. It is the kind of place I want to hang out in. The culture and community are second only to the quality of food; and this is what sets us apart from other restaurants. There is no other Mellow like my Mellow. Congratulations! You are on your way to owning your slice of the pie! Owning and operating a Mellow Mushroom is an exciting, life-altering journey.

    The total investment necessary to begin operation of a Mellow Mushroom restaurant franchise ranges from $1,624,000 to $2,391,000 if you lease shell premises for the Restaurant, from $1,624,000 to $2,591,000 if you lease premises for the Restaurant that must be retrofit, and from $2,824,000 to $4,498,000 if you buy the real estate upon which you will construct a new building for the Restaurant. This includes between $78,000 and $88,500 that must be paid to the franchisor or affiliate. If you want development rights, you must pay us a development fee equal to $50,000 (the initial franchise fee for the first Restaurant) plus a $25,000 deposit for each additional Restaurant’s initial franchise fee.
    The total investment necessary to begin operation if you acquire development rights is $1,649,000 to $4,523,000 (depending on your real estate decision). This includes $78,000 to $113,500 that must be paid to the franchisor or affiliate.