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Below is an in-depth analysis and side-by-side comparison of Creative Colors vs Honest-1 Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $179,125 - $266,650 | $206,650 - $659,150 |
Franchise Fee | $49,500 | $45,000 |
Royalty Fee | 7.5% | 6% |
Advertising Fee | 1% | 1% |
Year Founded | 1980 | 2003 |
Year Franchised | 1991 | 2003 |
Term Of Agreement | 10 years | 20 |
Term Of Agreement | 10 years | 20 |
Renewal Fee | up to 20% of current fee | 25% of franchise fee at the time of renewal |
Business Experience Requirements |
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Experience | An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | Franchisee must participate in an initial training and familiarization course of three weeks duration held in Mokena, IL. You'll learn sales and marketing techniques, financial controls, upholstery coloring, restoration and repair methods, and other administrative and operational aspects of the Creative Colors International business. In addition, a Creative Colors International field representative will spend one week with you in your territory around the time your business commences operations to help you get started. On-The-Job Training: 40+ hours Classroom Training: 120+ hours | On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training |
Support | As a Creative Colors International franchise owner, you'll receive periodic visits from a trained field representative, who will provide guidance and quality control, and answer any questions you may have. In addition, you will receive a copy of the Creative Colors International Confidential Operations Manual, Training Manual and Employee Manual, which covers the policies and procedures involved in running your business. As the manuals are updated, revisions will be made available to you. And, of course, we'll be only a phone call away for answers to questions that arise during the day-to-day operation of your franchise, as well as having our Intranet available 24/7. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Franchisee Intranet Platform | There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Regional advertising | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchise can be run from home. 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 4
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.