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Below is an in-depth analysis and side-by-side comparison of Intrivah vs Contours Express including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $133,800 - $224,800 | $35,000 - $50,000 |
Franchise Fee | $30,000 | $12,500 |
Royalty Fee | 5% | $395/mo. |
Advertising Fee | - | - |
Year Founded | 2002 | 1998 |
Year Franchised | 2004 | 1998 |
Term Of Agreement | 5 years | 10 years |
Term Of Agreement | 5 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet
# Protected Territory # 5 days of Training at Contours Express University # 3-Day Training at your gym # Adjustable Weight Stack Equipment # 16 Stations - 4 extra stations optional # Butt-n-Gut cd # Preferred Vendor Discounts # Unlimited Ongoing Training # Advertising and Marketing Advice # 24/7 Online Marketing Materials Library # Personal Gym Website # Prepared PowerPoint Marketing Presentations # Nutritional Counseling Program - C.O.R.E. # Site Selection Assistance |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Ad slicks |
Operations |
Number of employees needed to run franchised unit: 3 Absentee ownership of franchise is NOT allowed. |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | Yes |
Intrivah is a company that provides outstanding health improvement services to people in the local community, through the use of sound exercise and nutritional methodologies. Proper nutrition and exercise are essential in developing and maintaining a healthy lifestyle. We at Intrivah have the "know-how" to achieve this objective and we know how to impart that knowledge to others. We are not a health club. We are not a membership organization. We are wellness consultants who work closely with people in developing a personalized, one-on-one, client-consultant relationship. We offer programs that are individually tailored for those who want to lose weight and become more physically fit through the use of proven, safe eating strategies and exercise techniques. Through consultation, education and encouragement, we help our clients in their efforts to achieve the objective of a leaner, healthier, more physically fit lifestyle with increased self-esteem and self-motivation.
After operating coed clubs, working as consultants and working in other areas of the fitness industry, Daren Carter, Mike Widener and Charlie Woodward joined forces to create a fitness center just for women. In 1998, the partners founded Contours Express, a women-only center catering to towns with populations too small to support a full-scale, coed gym.
Contours Express members follow a 29-minute cue tape that keeps them moving through aerobic stations and strength training machines. A fitness trainer (the franchisee or an employee) works with the members during their workouts, providing motivation and other services.
Clubs, which are usually located in strip centers, are about 1,200 square feet in size and can accommodate up to 20 members at a time.