Shake's Frozen Custard vs TCBY Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Shake's Frozen Custard vs TCBY including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$162,000 - $287,000 | $330,000 - $435,000 |
Franchise Fee |
$30,000 | $35,000 |
Royalty Fee |
5% | 6% |
Advertising Fee |
3% | 2% |
Year Founded |
1991 | 1981 |
Year Franchised |
1998 | 1982 |
Term Of Agreement |
10 years | 10 years |
Term Of Agreement |
10 years | 10 years |
Renewal Fee |
50% of initial franchise fee | - |
Business Experience Requirements |
Experience |
General business experience | Industry experience General business experience Marketing skills |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | No/Yes |
Start-up Costs |
No/Yes | No/Yes |
Equipment |
No/Yes | No/Yes |
Inventory |
No/No | No/Yes |
Receivables |
No/No | No/No |
Payroll |
No/No | No/No |
Training & Support |
Training |
As necessary | - |
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
Marketing |
Co-op advertising, Ad slicks | Ad slicks, National media, Regional advertising |
Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
No | No |
International Expansion |
No | Yes |
Company Overviews
About Shake's Frozen Custard
Shake's Frozen Custard was established on three principles: Quality, Service, and Cleanliness. Today, these simple principles serve as the foundation from which Shake's, the Brand, continues to evolve. Our uncompromising dedication to the highest level of quality standards and our deep passion for service are, and will forever remain, the heart and soul of Shake's Frozen Custard. At Shake's Frozen Custard, we have an unrelenting focus on the future but we build our dreams on experience.
Don and Debbie Osborne, founders of Shake's Frozen Custard, take great pride in having created a friendly, family oriented business. We realize that business success is fueled by individual customer experiences. Shake's Frozen Custard has an incredible ability to knock down the barriers of time and space in transporting us to those moments in our memory in which we experienced excitement, contentment, satisfaction, fun or any number of the seemingly infinite descriptors of human emotion. Shake's Frozen Custard offers the highest quality, premium ice cream today with the fast, friendly "service with a smile" of days gone by.Shake's Frozen Custard is a vibrant, one of a kind experience driven by a variety of interactive zones and viewing stations all leading to the presentation of the "World's best frozen dessert!" Shake's is much, much more than a simple restaurant. Shake's is a multi-sensory experience in which friends, families and loved ones build long lasting memories of quality, fun, and excitement. Every component of the facility generates a symphonic atmosphere that lends itself to the creation of wholesome, multi-generational, electrifying experiences. Customers of all ages enjoy reliving memories of "homemade" ice cream outings of days gone by with those special people in their lives.
Shake's Frozen Custard provides our customers with a timeless and exciting experience - creating Memories of pure, powerful joy through a steadfast commitment to uncompromising quality, service, and cleanliness.
About TCBY
TCBY Enterprises Inc. was founded in 1981 by Frank Hickingbotham. Hickingbotham got the idea after he tried frozen yogurt for the first time, exclaiming, 'This can't be yogurt!' The initials of that outburst became the name of the company. Now renamed to stand for 'The Country's Best Yogurt,' TCBY has locations across the United States and in more than 60 countries. In 2000 TCBY merged with Capricorn Investors, the principal shareholder of Mrs. Fields' Holdings Inc. The merger allows TCBY to partner with Mrs. Fields' Original Cookies and other members of the Mrs. Fields family, including Pretzel Time and the Great American Cookie Co. Based in Little Rock, Arkansas, TCBY offers franchise units in both traditional and nontraditional locations. It has co-branding relationships with Subway, Blimpie's and Taco Bell.
TCBY is the original and most well-known frozen yogurt brand, leading
the market in nutrition, taste and product quality. Serving communities
nationwide for 40 years, TCBY is a successful model that has fueled the
growth of a thriving industry. TCBY, which currently has over 250
franchise locations worldwide, offers an extensive product line, with
most yogurt flavors in varieties that are low in fat, nonfat, or no
sugar added. TCBY launched its unique frozen yogurt classification
"Super FroYo" in 2011, which is still the most nutritious frozen yogurt
product available in the market, as well as was the first brand to
market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBYhas been a frozen yogurt innovator from the day its first shop opened in
Little Rock, Arkansas.