Shake's Frozen Custard vs Carvel Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Shake's Frozen Custard vs Carvel including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$162,000 - $287,000 | $250,600 - $415,500 |
Franchise Fee |
$30,000 | $30,000 |
Royalty Fee |
5% | $2.44/gal. |
Advertising Fee |
3% | $2.13/gallon |
Year Founded |
1991 | 1934 |
Year Franchised |
1998 | 1947 |
Term Of Agreement |
10 years | 20 years |
Term Of Agreement |
10 years | 20 years |
Renewal Fee |
50% of initial franchise fee | Then current fee |
Business Experience Requirements |
Experience |
General business experience | General business experience |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | No/Yes |
Start-up Costs |
No/Yes | No/Yes |
Equipment |
No/Yes | No/Yes |
Inventory |
No/No | No/Yes |
Receivables |
No/No | No/No |
Payroll |
No/No | No/No |
Training & Support |
Training |
As necessary | - |
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing |
Co-op advertising, Ad slicks | Co-op advertising, Ad slicks, Regional advertising |
Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
No | No |
International Expansion |
No | Yes |
Company Overviews
About Shake's Frozen Custard
Shake's Frozen Custard was established on three principles: Quality, Service, and Cleanliness. Today, these simple principles serve as the foundation from which Shake's, the Brand, continues to evolve. Our uncompromising dedication to the highest level of quality standards and our deep passion for service are, and will forever remain, the heart and soul of Shake's Frozen Custard. At Shake's Frozen Custard, we have an unrelenting focus on the future but we build our dreams on experience.
Don and Debbie Osborne, founders of Shake's Frozen Custard, take great pride in having created a friendly, family oriented business. We realize that business success is fueled by individual customer experiences. Shake's Frozen Custard has an incredible ability to knock down the barriers of time and space in transporting us to those moments in our memory in which we experienced excitement, contentment, satisfaction, fun or any number of the seemingly infinite descriptors of human emotion. Shake's Frozen Custard offers the highest quality, premium ice cream today with the fast, friendly "service with a smile" of days gone by.Shake's Frozen Custard is a vibrant, one of a kind experience driven by a variety of interactive zones and viewing stations all leading to the presentation of the "World's best frozen dessert!" Shake's is much, much more than a simple restaurant. Shake's is a multi-sensory experience in which friends, families and loved ones build long lasting memories of quality, fun, and excitement. Every component of the facility generates a symphonic atmosphere that lends itself to the creation of wholesome, multi-generational, electrifying experiences. Customers of all ages enjoy reliving memories of "homemade" ice cream outings of days gone by with those special people in their lives.
Shake's Frozen Custard provides our customers with a timeless and exciting experience - creating Memories of pure, powerful joy through a steadfast commitment to uncompromising quality, service, and cleanliness.
About Carvel
In 1934 Tom Carvel opened his first ice cream shop in Hartsdale, New York. Over the years, he developed formulas and equipment for creating and serving his ice cream. The company started franchising in 1947, and by 1951 had opened 100 stores. Today the company distributes its line of ice cream, cakes, pies and other treats in its own locations and in stadiums, club stores and supermarkets.
The total investment necessary to begin operation of a Shoppe selling a
full range of Carvel® products (a “Full Shoppe”) ranges from $250,600 to
$415,500. This includes $30,000 to $32,000 that must be paid to the
franchisor or their affiliates.
The total investment necessary to begin
operation of a Shoppe selling selected Carvel® products (an “Express
Shoppe”) ranges from $39,600 to $148,400.
The total investment necessary
to begin operation of an Express Shoppe within the space of another
restaurant, food service facility, or business approved by the
franchisor (a “Hosted Express Shoppe”) ranges from $33,100 to $66,500.
These total investment estimates for Express Shoppes and Hosted Express
Shoppes include $10,000 to $12,000 that must be paid to the franchisor
or their affiliates.
The total investment necessary to begin operation
of a Shoppe in an ice cream truck (an “Ice Cream Truck”) is $95,050 to
$195,000. This includes $5,000 to $7,000 that must be paid to the
franchisor or their affiliates.
#361 in Franchise 500 for 2020.
#273 in Franchise 500 for 2021.