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Below is an in-depth analysis and side-by-side comparison of Metal Supermarkets vs Cornwell Tools including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $228,500 - $437,000 | $59,525 - $272,825 |
Franchise Fee | $39,500 | N/A |
Royalty Fee | 6%-2% | - |
Advertising Fee | 1% | - |
Year Founded | 1985 | 1919 |
Year Franchised | 1987 | 1997 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $7.5K | - |
Business Experience Requirements |
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Experience | The ideal candidate will possess the following: * Outgoing personality with a willingness to work hard to succeed * Ability to multitask and thrive in a fast-paced environment * Can effectively delegate and manage employees * Understands that building a business does not happen overnight * Willingness to work hard in order to achieve mid- to long-term meaningful financial rewards, versus short-term "home runs" | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | Yes/- |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | Yes/- |
Receivables | No/No | Yes/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 120 hours Classroom Training: 60 hours | On-The-Job Training: 80 hours Classroom Training: 40 hours |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | A number of sales and marketing advantages go along with being part of the Cornwell Team. These have been proven to assist the Cornwell Tool Dealer in the quest for success. As a Franchised Tool Dealer you benefit from: * Free catalogs! * Monthly promotional flyers to hand out to customers with special discounts and featured items * National brand advertising in major automotive aftermarket magazines and racing programs * Special programs for aggressive discounts, proprietary tools, or specific customer promotions * A full support staff of Customer Service Representatives * A National Cornwell Rally with vendors, training, fun and recognition with Top Performers awarded on both Regional and National levels Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
Operations |
International franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |