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Below is an in-depth analysis and side-by-side comparison of LearningRx vs Athena Learning Centers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $90,000 - $149,000 | $35,000 - $160,000 |
Franchise Fee | $25,000 | $2,500 - $30,000 |
Royalty Fee | 7% -8% | 7% |
Advertising Fee | 3% | 2% Nat'l $500/Mo Local |
Year Founded | 1986 | 2011 |
Year Franchised | 2003 | 2011 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | We are glad you have chosen to investigate Athena as a potential opportunity and we look forward to speaking to you, answering your questions, and developing a successful business relationship. We are currently looking for both single and multi-unit franchisees to open our Learning Centers. Franchisee candidates must meet certain qualifications to be considered for both single-unit and multi-unit franchise opportunities. In order to qualify for a single location, you will need a minimum net worth of $150,000 and liquid assets of $50,000. A good credit record / credit history is also required, evidenced by prompt payment of all financial obligations. Multi-unit candidates will be pre-qualified on an individual basis. Total Estimated Investment Range $66,000 to $146,000 The Initial Franchise Fee is $25,000. Franchisees pay royalties of 7% of gross sales, an advertising marketing fee of 2% of gross sales, and must purchase local advertising of at least $500 per month. Franchise candidates will be evaluated based on business abilities and experience, personal drive for success and financial strength. Athena Learning Center franchises are available for ambitious and entrepreneurial individuals willing to assume the risks - and eager to reap the rewards - of owning their own business. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | As a brain training company, we value initial and ongoing training very highly. Our training includes a 2-day job shadowing with one of our franchisees prior to our 10-day training in Colorado Springs, CO. The 10-day franchise training covers our over 200 proprietary training procedures, marketing, public relations, business operations, networking, testing, administration, hiring, and much more. Our brain trainers are trained on-site by the franchisee, using over 40 hours of online material as well as 20-30 hours of in-person training and observation. We also offer ongoing training and support via our Helpdesk (phone and email support) and quarterly calls with our support team. | Staff Training On-Site and at Athena University On-going owner/center director support training |
Support | We know that the success of our franchisees is our success. Valuable support is a top priority for us, and we strive to help our franchisees however possible. Our support team is led by a former franchisee and LearningRx parent, who understands the day-to- day running of a center firsthand. We also have a marketing and business coach, who will help our first-year franchisees create and implement their 12-month business plan and offer ongoing support of business operations. The support team also runs the helpdesk, which is available by phone and email and boasts a very fast turnaround. We provide a franchise operations system designed to support all of your business needs from site selection and build out to launch marketing and sales prospecting. We are continually introducing new Brain Balance programs, products and services to increase your sales opportunities. Through national media exposure, training and consulting by program creator and co-founder, Dr. Robert Melillo renowned researcher, lecturer and author of several best sellers including, Disconnected Kids, Reconnected Kids and his latest book, Autism | You can expect support in the following areas: Athena Total Solutions� Products and Services: Math, Literacy, and Science Curriculum powered by Pearson Education In-Center and On line SAT/ACT Prep Courses by The Princeton Review� Diagnostic in-center assessment On line homework help powered by Virtual Nerd Student Progress Tracking System Athena Center Management System, powered by Athena on Demand Automated Center Check-in System for Students Automatic Monthly Billing System Recommended Reading List with Books available for purchase in Center or online through the Athena Store Franchisee Support and Benefits: Athena Brand Recognition; proprietary marketing/advertising strategy plan Franchisee Intranet Communications and Marketing Portal Powered by Athena on Demand Athena Branded National/Local Website for all Athena Locations Owner Hotline via our Toll Free Number Staff Training On-Site and at Athena University Real Estate Location Services; demographic profiles, real estate lease support Turn-Key Interior Design/Build-Out services by industry leading architects/contractors/suppliers Camera Software/Hardware for off-site monitoring of your learning center in real-time Direct Local Marketing Solutions On-going owner/center director support and training Area of protected territory Develop a specified area through multi-unit ownership if you qualify No owner/Operator requirement |
Marketing | We offer new materials on a regular basis across multiple platforms: social media, print, TV, radio, PPC, SEO, etc. You can also join a voluntary marketing co-op where applicable. *National PR exposure *Exposure Across the Digital Landscape *Web-based Requisition System for Customized Marketing Materials *Local Marketing Guidance | - |
Operations | 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 3 Absentee ownership of franchise is allowed. (67% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | Yes | - |
International Expansion | No | - |
The Athena Advantage℠ encompasses an entire tool box available to students to help them succeed academically, prepare for high stakes exams, and give them the necessary critical thinking skills for the 21st century workplace. Athena’s best-in-class curricula offerings include math, reading, and writing as well as SAT®/ACT® test preparation. These curricula offerings align to new and more rigorous standards, both in Common Core and non-Common Core states.
At Athena, we will provide your child with a thorough educational
assessment and develop a learning plan aligned to meet the standards of
your child’s grade, both in Common Core and non-Common Core states.
We’ve developed the Athena API-or Assessment for Personalized
Instruction. Our assessments are research based, time-tested, and
administered with experienced educational staff. Most of the time,
certified teachers will tutor your child twice per week for about 60 to
90 minutes of instruction per visit. We work with students individually
or in small peer groups. We generally recommend focusing on one subject
at a time but will accommodate two subject students by parent request.