Culver vs Marcellos Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Culver vs Marcellos including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Culver Franchise
Marcellos Franchise
Investment $2,349,000 - $5,356,000$350,000 - $1,000,000
Franchise Fee $55,000$25,000
Royalty Fee 4%5%
Advertising Fee 2.5%-
Year Founded 19841998
Year Franchised 19881998
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee $30K-


Business Experience Requirements
 
Culver Franchise
Marcellos Franchise
Experience --

Financing Options
 
Culver Franchise
Marcellos Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support
 
Culver Franchise
Marcellos Franchise
Training --
Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
Marketing Ad slicks, National media, Regional advertising-
Operations 30% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 40 - 50

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

-

Expansion Plans
 
Culver Franchise
Marcellos Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Culver

After working with his parents in their restaurants, Craig Culver decided it was time to open one for himself. In 1984 Culver, with the help of his wife Lea and parents George and Ruth, transformed the A&W his parents owned since the sixties into Culver's Frozen Custard. Its founder's family inspired the menu for the initial Sauk City, Wisconsin, restaurant. When Culver's mother made hamburgers, she would put a dab of butter on the crown of the hamburger buns before toasting them; something her children felt made them taste better. Today, employees at each Culver's location use the same technique when making their ButterBurgers. There are Culver's locations in twelve states. All Culver's franchisees are owner/operators.
 
We’re looking for leaders with the initiative and skills to take a team of people and operate a Culver’s according to our high standards. You need energy and enthusiasm. You have to be willing to work hard. You have to love people and believe, as we do, that having a great heart is also good business.

Culver’s has grown to over 500 restaurants in 22 states.

Culver's is leading the way in the industry and in our communities. If you are craving a restaurant business made to order for you, where your financial success is directly related to how well you and your team execute against Culver’s mission that every guest who chooses Culver’s leaves happy, we invite you to consider becoming a Culver’s franchisee.

Seeking new franchise units in: Alabama, Arkansas, Arizona, Colorado, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Tennessee, Texas, Utah, Wisconsin and Wyoming

"Entrepreneur


#9 in Franchise 500 for 2020.
#5 in Franchise 500 for 2021






About Marcellos

One of the primary reasons why you should consider owning a Marcellos franchise is that it can offer you the opportunity to go into business for yourself with a much better chance of success than you would have if starting a new business from scratch. Besides the financial reward of operating a Marcello’s Franchise,
Franchisees also benefit from being in control of their own success, control of their schedule, having time for family and personal interests and becoming a Business Leader in their community. Other benefits of owning a Marcellos franchise include a proven business model and brand, training and management assistance, location and site assistance, marketing assistance and much more.