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Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs Rubyjuice Fruit and Smoothies including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $24,470 - $1,030,625 | $106,000 - $223,000 |
Franchise Fee | $15,000 - $17,000 | $20,000 |
Royalty Fee | 4.5%-5% | 5.5% |
Advertising Fee | 1.5% | - |
Year Founded | 1972 | 2000 |
Year Franchised | 1973 | 2003 |
Term Of Agreement | 15 years | 10 years |
Term Of Agreement | 15 years | 10 years |
Renewal Fee | 10% of fee or $2K | 10% of current franchise fee |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | Ad slicks |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Number of employees needed to run franchised unit: 10 - 20
Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states:
Jack and Tracy Groot owned and operated a coffee bar in Holland, Michigan, when the location next door became available. To take advantage of the opportunity, the couple developed and opened Rubyjuice, offering quick-service smoothies, juices, sandwiches and salads. The menu includes a variety of nutritional supplements that customers may add to their smoothies. Rubyjuice began franchising in 2003.