Happy Joe's vs TCBY Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs TCBY including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Happy Joe's Franchise
TCBY Franchise
Investment $24,470 - $1,030,625$330,000 - $435,000
Franchise Fee $15,000 - $17,000$35,000
Royalty Fee 4.5%-5%6%
Advertising Fee 1.5%2%
Year Founded 19721981
Year Franchised 19731982
Term Of Agreement 15 years10 years
Term Of Agreement 15 years10 years
Renewal Fee 10% of fee or $2K-


Business Experience Requirements
 
Happy Joe's Franchise
TCBY Franchise
Experience
  • General business experience

  • Industry experience
  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Happy Joe's Franchise
    TCBY Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Happy Joe's Franchise
    TCBY Franchise
    Training On-The-Job Training: 300 hours Classroom Training: 40 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
    Marketing Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/appAd slicks, National media, Regional advertising
    Operations 33% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 45

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		 International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    Expansion Plans
     
    Happy Joe's Franchise
    TCBY Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Happy Joe's

    Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.

    Seeking new franchisees in the following regions/states:

     Iowa, Illinois, Minnesota, Missouri, North Dakota and Wisconsin

    The total investment necessary to begin operations of a Happy Joe’s Full Size Restaurant or Happy Joe’s PizzaGrille Restaurant is $279,750 to $1,030,625. This includes $0 to $16,500 that must be paid to the franchisor or an affiliate.
    The total investment necessary to begin operations of a Happy Joe’s DELCO Facility is $164,500 to $423,000. This includes the $0 to $16,500 that must be paid to the franchisor or an affiliate.
    The total investment to begin operations of a Happy Joe’s Satellite ranges from $24,470 to $132,340. This includes the $0 to $16,500 paid to the franchisor or an affiliate.
    The total investment necessary to begin operations of a Happy Joe’s Area Developer business ranges from $17,625 to $94,100. This includes the development fee ranging from $15,000 to $45,000 that must be paid to the franchisor.


    About TCBY

    TCBY Enterprises Inc. was founded in 1981 by Frank Hickingbotham. Hickingbotham got the idea after he tried frozen yogurt for the first time, exclaiming, 'This can't be yogurt!' The initials of that outburst became the name of the company. Now renamed to stand for 'The Country's Best Yogurt,' TCBY has locations across the United States and in more than 60 countries. In 2000 TCBY merged with Capricorn Investors, the principal shareholder of Mrs. Fields' Holdings Inc. The merger allows TCBY to partner with Mrs. Fields' Original Cookies and other members of the Mrs. Fields family, including Pretzel Time and the Great American Cookie Co. Based in Little Rock, Arkansas, TCBY offers franchise units in both traditional and nontraditional locations. It has co-branding relationships with Subway, Blimpie's and Taco Bell.
     
    TCBY is the original and most well-known frozen yogurt brand, leading the market in nutrition, taste and product quality. Serving communities nationwide for 40 years, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has over 250 franchise locations worldwide, offers an extensive product line, with most yogurt flavors in varieties that are low in fat, nonfat, or no sugar added. TCBY launched its unique frozen yogurt classification "Super FroYo" in 2011, which is still the most nutritious frozen yogurt product available in the market, as well as was the first brand to market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBYhas been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas.