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Updated RecentlyHappy Joe's vs Mazzio's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs Mazzio's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $24,470 - $1,030,625 | $409,000 - $1,292,000 |
| Franchise Fee | $15,000 - $17,000 | $20,000 |
| Royalty Fee | 4.5%-5% | 5% |
| Advertising Fee | 1.5% | - |
| Year Founded | 1972 | - |
| Year Franchised | 1973 | - |
| Term Of Agreement | 15 years | 15 years +5+5... |
| Term Of Agreement | 15 years | 15 years +5+5... |
| Renewal Fee | 10% of fee or $2K | - |
Business Experience Requirements |
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| Experience | 1. You must have substantial familiarity with the market proposed for development. 2. You must possess a sound reputation, integrity, and similar business values as Mazzio's. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | * Confidential Manuals - Operations, Training and "Countdown to Opening" * Comprehensive 8-week Training Program for Restaurant Management Team - Combining "In-Restaurant" and Classroom Training * 2-week Training Program for Owners * Pre-opening "On-Site" Training Support and Post-opening Assistance * Regional Training Seminars for Franchise Owners and Restaurant Managers Covering Critical Operational Topics |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Marketing and Operational Assistance All materials and assistance for company restaurants are also available to all franchisees � marketing programs, P.O.S. (point of sale), marketing pieces, market analysis, operational assistance, reports, manuals, charts and training seminars. Consultants You will be provided ongoing supervision and support from an experienced Franchise Business Consultant. Periodic visits and inspections are included and your consultant is available to help you with ongoing questions, etc. Marketing Contribution One percent (1%) from both company and franchised restaurants goes into an advertising production fund for the development of high-quality marketing materials � media, print, etc. Research and Development Mazzio's is devoted to on-going research and development. Executive Staff Our franchisees have direct access to all areas including Marketing, Operations, Training, Information Services, Finance, Legal and Franchising. Support Staff Our corporate culture encourages open two-way communication with company personnel. Site Selection * Demographic Analysis * Field Visit(s) and Final Site Approval * Prototype Drawings and Floor Plans * Equipment, Sign Package and Decor Specifications Purchasing * Centralized, Collective Buying Power * Long-time and Reliable Suppliers for Restaurant Equipment and Supplies * In-house Purchasing Department Information Service * A P.O.S. (Point of Sale) System with a Custom-Designed Software Program * A Custom-Designed Back-of-the-House Computerized Restaurant Management System * Help Desk Support "On Call" Seven Days a Week Research and Development * Elaborate Research and Development Facilities * Extensive Research and Development Conducted "In-House" at the Corporate Office * Franchisee Participation in Research and Development - Specifically Product Evaluation |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | * Marketing and Advertising Programs Designed to Build Traffic, Develop a Strong Sales Base and Increase Market Share * "Turn Key" Grand Opening Program * Local Marketing Assistance * Annual Marketing Plan Developed with Input from Existing Mazzio's Franchisees * Extensive Library of Print, Radio, Television and Grass Roots Marketing Programs |
| Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Happy Joe's
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states:
About Mazzio's
Mazzio's Italian Eatery offers a clearly superior product line with an exterior and interior design package that is second to none. Mazzio's Italian Eatery offers its customers the convenience of dine-in, carryout (drive-thru windows) and delivery.
Mazzio's is able to provide today's demanding consumer with quality, variety and high perceived value in an inviting atmosphere. Mazzio's "wins" customers with its "Deliver Supreme Experiences" service attitude.
Consumers look for fast service, convenience, variety, value and quality - all of which are part of the Mazzio's Italian Eatery package.
In an industry known for the "revolving door" at top management levels, the experience, continuity and depth of the Mazzio's management team constitutes one of our biggest strategic assets. Our management team has worked together for many years, leading the Company to become a dominant force in the food service industry and building long-term relationships with employees, customers, suppliers and franchisees.
Aggressive growth for the future is the goal of the Mazzio's management team, while consistently striving to stay on the cutting edge of the industry.
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