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Updated RecentlyChicago's Pizza vs Persona Wood Fired Pizzeria Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Chicago's Pizza vs Persona Wood Fired Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $87,300 - $173,100 | $242,650 - $506,600 |
| Franchise Fee | $12,000 | $25,000 - $35,000 |
| Royalty Fee | 4% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1979 | 2012 |
| Year Franchised | 1981 | 2014 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Grand opening, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks | - |
| Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Chicago's Pizza
Robert McDonald enjoyed working in the pizza business. When he was suddenly terminated from his job with an Indiana pizza restaurant, he decided to start his own pizza chain. When Ron Epple, who had worked with McDonald as director of franchise training, heard what his old co-worker was up to, he asked to be part of it.
In 1979, the two founded Chicago's Pizza. At lunchtime, restaurants serve pizzas by the slice or in seven-inch rounds from counters and drive-thru windows. In the evening, customers can use the drive-thru window to pick up phone orders. Most of the locations also have dining rooms where customers can enjoy Chicago's 29-inch pizza.
The company has franchises in Indiana and Ohio. There is also a Chicago's Pizza location in Seville, Spain.
About Persona Wood Fired Pizzeria
Persona Wood Fired Pizzeria is the only "Create Your Own" concept of its kind that was developed by two Chefs - one classically trained and the other an Italian Pizzaiolo and World Pizza Champion. Persona's exceptional quality starts with our fresh and extremely high quality ingredients. We craft an authentic Neapolitan pizza from imported "00" flour imported from Naples, Italy. The vine ripe plum tomatoes grown for our tomato sauce are sourced from the San Joaquin Valley. Our hand-made meatballs, sausage and sauces have all won gold medal acclaim worldwide, and we think your taste buds will agree. You can choose from one of our chef inspired specialty pizzas or create your own with over 30 toppings to choose from. Our expert pizza makers will create your pizza just the way you like it. Your imagination and creativity is the only limit! Once your pizza assembly is complete, we bake it in one of our imported Italian Marra Forni wood fired ovens. At 800 degrees, 90 seconds is all it takes to produce a pizza that is crispy and chewy in the Neapolitan tradition. Craving something from the garden? Our freshly tossed salads are a great complement to your wood fired pizza. Our award- winning dressings are all made from scratch. Complete your experience with our rich gelato hand-made locally by an Austrian-trained gelato chef.