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Below is an in-depth analysis and side-by-side comparison of DirectBuy vs Hokka Hokka Tei including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $359,000 - $904,000 | N/A |
Franchise Fee | $75,000 | N/A |
Royalty Fee | 22% | - |
Advertising Fee | 3% | - |
Year Founded | 1971 | 1980 |
Year Franchised | 1972 | 1980 |
Term Of Agreement | 12 years | - |
Term Of Agreement | 12 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | At regional meetings | - |
Support | Newsletter, Meetings, Internet, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
1% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
James L. Gagan founded UCC TotalHome in 1971 and began franchising the following year. Based in Merrillville, Indiana, the private company has over 90 locations throughout North America. DirectBuy began with a vision. It was a vision of liberating consumers from the high cost of retail buying; of allowing consumers to buy goods for their homes at manufacturer direct prices plus freight, handling and sales tax; of restoring to families the opportunity to buy the things they need and want at prices they could afford. That was over three decades ago. Today, the vision has materialized into an exceptional opportunity for DirectBuy franchise owners. We provide a proven, replicable system that allows them to realize the results and rewards of their business quickly. DirectBuy is the largest, most successful business of its kind in North America. For homeowners, remodelers and families in general, our centers are a very significant channel of alternative purchasing in North America.
Hokka Hokka Tei -("Hot Hot Shop"?) is a bento take-out chain with over 2,000 franchises and company-owned branches throughout Japan. It offers a variety of dishes, generally over rice, at relatively low price. Unlike competitors such as Yoshinoya beef-bowl and the various cheap curry establishments, there are no chairs or counters for inside-dining.
Hokka Hokka Tei is the major brand name of Plenus Co., Ltd., which changed industries to the food industry in 1980.
Plenus entered the food business in 1980.
We have maintained the "customer first" credo since our founding, and
have taken it upon ourselves to think from the customer's point of view
and respect the customer's feelings in operating our business of
offering freshly prepared enjoyable food.
Through our main business brand "Hotto Motto", a bento takeout meals chain, and "Yayoiken", a Japanese set-menu restaurant chain, we promise to fulfill our goal of bringing plenty more contentment - values that inspired the company name - to everyday life. We will bring even greater satisfaction to people throughout Japan and the world.
Plenus will keep its eyes on the future of society, and will continue challenging itself to bring satisfaction, smiles and delight to a great many people through its commitment to the local community, the environment, health and good eating.