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Updated RecentlyDirectBuy vs Cybertary Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of DirectBuy vs Cybertary including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $359,000 - $904,000 | $40,000 - $78,000 |
| Franchise Fee | $75,000 | $37,500 - $60,000 |
| Royalty Fee | 22% | 5%/ Min.$400+$100 Technology Fee/month |
| Advertising Fee | 3% | 1%/ Min.$20/Mo. |
| Year Founded | 1971 | 2005 |
| Year Franchised | 1972 | 2006 |
| Term Of Agreement | 12 years | - |
| Term Of Agreement | 12 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/Yes | Yes/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | At regional meetings | An extensive 4-binder Training & Operations set of manuals; 4 days of intensive training in the corporate headquarters |
| Support | Newsletter, Meetings, Internet, Field operations/evaluations | 90 days of weekly one-on-one coaching sessions to build your business; Unlimited and ongoing continuing education resource for expanding their technical skills and services through a self-paced, web-based training system. |
| Marketing | Co-op advertising, Ad slicks, National media | Complete marketing startup package including business cards, brochures, portfolios, note cards, logo shirt, and auto signage. |
| Operations |
1% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About DirectBuy
James L. Gagan founded UCC TotalHome in 1971 and began franchising the following year. Based in Merrillville, Indiana, the private company has over 90 locations throughout North America. DirectBuy began with a vision. It was a vision of liberating consumers from the high cost of retail buying; of allowing consumers to buy goods for their homes at manufacturer direct prices plus freight, handling and sales tax; of restoring to families the opportunity to buy the things they need and want at prices they could afford. That was over three decades ago. Today, the vision has materialized into an exceptional opportunity for DirectBuy franchise owners. We provide a proven, replicable system that allows them to realize the results and rewards of their business quickly. DirectBuy is the largest, most successful business of its kind in North America. For homeowners, remodelers and families in general, our centers are a very significant channel of alternative purchasing in North America.
About Cybertary
Do you want to help small business owners reach their goals? Would you like to work independently but with the support of a skilled collaborative team? Do you enjoy diversity in your day-to-day work? Are you looking for a values-based business model that provides opportunity to achieve work/life balance? If so, Cybertary may be the perfect franchise for you. Cybertary owners consult with businesses to identify administrative challenges and can tap into a team of Cybertary virtual assistants (VAs) to help fulfill the client's needs. It's the perfect, flexible career for those with professional backgrounds in management, business development, financial services or sales and marketing. If you enjoy developing and shaping professional success, join the Cybertary team today. We can provide you the training and support you need to grow your own successful business while helping other businesses reach their full potential. Why Cybertary? * Onsite training, ongoing coaching and unlimited online continuing education * Complete marketing startup package including business cards, brochures, portfolios, note cards, logo shirt, and auto signage * Personalized website and monthly branded newsletter * Exclusive marketing territory * Proprietary Intranet for easy access to secure workload management, messaging, shared calendar, contact management, document storage, discussion forums, and more * Nationwide network of skilled Cybertaries become franchisees extended team * Accounting system, sample business plan, marketing plan, and rate guidance to help set a firm foundation for success * Work From Home at a Professional Wage with a Flexible Schedule