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Updated RecentlyDirectBuy vs Gemma Business Brokers Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of DirectBuy vs Gemma Business Brokers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $359,000 - $904,000 | $79,225 - $119,225 |
| Franchise Fee | $75,000 | $37,000 |
| Royalty Fee | 22% | 8% Annual min. $10,000 |
| Advertising Fee | 3% | 2% |
| Year Founded | 1971 | 1998 |
| Year Franchised | 1972 | 2009 |
| Term Of Agreement | 12 years | - |
| Term Of Agreement | 12 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | At regional meetings | - |
| Support | Newsletter, Meetings, Internet, Field operations/evaluations | The Gemma CRM platform helps you: o Manage accounts and contacts, giving you a complete customer picture at a glance o Track sales opportunity-related data including milestones, decision makers, customer communications, and key documentation throughout Gemma's standardized sales process. o Provide Analytics: Get the real-time status of your business at a glance with key reports on value of your pipeline and revenue forecasts o Develop Email Marketing Tools: tools and templates are provided to help build, manage, and track email blasts as well as individual email communications to help generate new leads |
| Marketing | Co-op advertising, Ad slicks, National media | - |
| Operations |
1% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About DirectBuy
James L. Gagan founded UCC TotalHome in 1971 and began franchising the following year. Based in Merrillville, Indiana, the private company has over 90 locations throughout North America. DirectBuy began with a vision. It was a vision of liberating consumers from the high cost of retail buying; of allowing consumers to buy goods for their homes at manufacturer direct prices plus freight, handling and sales tax; of restoring to families the opportunity to buy the things they need and want at prices they could afford. That was over three decades ago. Today, the vision has materialized into an exceptional opportunity for DirectBuy franchise owners. We provide a proven, replicable system that allows them to realize the results and rewards of their business quickly. DirectBuy is the largest, most successful business of its kind in North America. For homeowners, remodelers and families in general, our centers are a very significant channel of alternative purchasing in North America.
About Gemma Business Brokers
With a Gemma Business Broker Franchise, you choose where you want to work. Some franchisees choose a home office, others share a rented space.
Our proprietary back office system allows you to stay connected with the company, as well as with your growing list of clients and prospects. A custom CRM (customer relationship management) tool provides the services you need.
- Contact management
- Sales tracking, including documentation
- Data Analysis so you can see where your business is and where it should be
- E-mail marketing tools
It’s never been more affordable to develop a successful business brokerage. With the knowledge and systems from an experienced leader, Gemma Business Brokers, is behind you and with you all the way.