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Updated RecentlyDirectBuy vs CEO Focus Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of DirectBuy vs CEO Focus including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $359,000 - $904,000 | $41,500 - $63,000 |
| Franchise Fee | $75,000 | N/A |
| Royalty Fee | 22% | - |
| Advertising Fee | 3% | - |
| Year Founded | 1971 | 2001 |
| Year Franchised | 1972 | 2007 |
| Term Of Agreement | 12 years | - |
| Term Of Agreement | 12 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | At regional meetings | - |
| Support | Newsletter, Meetings, Internet, Field operations/evaluations | - |
| Marketing | Co-op advertising, Ad slicks, National media | - |
| Operations |
1% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About DirectBuy
James L. Gagan founded UCC TotalHome in 1971 and began franchising the following year. Based in Merrillville, Indiana, the private company has over 90 locations throughout North America. DirectBuy began with a vision. It was a vision of liberating consumers from the high cost of retail buying; of allowing consumers to buy goods for their homes at manufacturer direct prices plus freight, handling and sales tax; of restoring to families the opportunity to buy the things they need and want at prices they could afford. That was over three decades ago. Today, the vision has materialized into an exceptional opportunity for DirectBuy franchise owners. We provide a proven, replicable system that allows them to realize the results and rewards of their business quickly. DirectBuy is the largest, most successful business of its kind in North America. For homeowners, remodelers and families in general, our centers are a very significant channel of alternative purchasing in North America.
About CEO Focus
CEO Focus is a nationwide organization specializing in providing peer mastermind groups for local business owners. Our small business coaching program has the ability to take your business knowledge and leverage it
into a meaningful business career. If you are interested in earning an
excellent income while working a very flexible schedule, read on. CEO
Focus franchisees work with business owners to take their business to
the next level.CEO Focus facilitators assist businesses by acting as a trusted
business advisor as well as acting as the facilitator of a group of
their local CEO peers. By gaining access to a network of peers, gaining
business and industry best practices, as well as increasing the focus
on the important aspects of their business, a CEO Focus member can
accomplish amazing results.
Why you should be interested in a business coaching franchise? Quite simply, speed of client acquisition. You probably can create a small business coaching or consulting practice on your own. However, it is going to go slowly.
The blind squirrel finding an acorn approach that most consultants use
is outdated and ineffective. Business owners do not want to be cajoled
into a meeting with a consultant and then hard-sold on some project.
There is a better way. Our marketing treats the business owner with
respect to their time and their experience.