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Below is an in-depth analysis and side-by-side comparison of DirectBuy vs InnoDraw including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $359,000 - $904,000 | $7,500 |
Franchise Fee | $75,000 | N/A |
Royalty Fee | 22% | - |
Advertising Fee | 3% | - |
Year Founded | 1971 | 2009 |
Year Franchised | 1972 | 2012 |
Term Of Agreement | 12 years | - |
Term Of Agreement | 12 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | At regional meetings | - |
Support | Newsletter, Meetings, Internet, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
1% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
James L. Gagan founded UCC TotalHome in 1971 and began franchising the following year. Based in Merrillville, Indiana, the private company has over 90 locations throughout North America. DirectBuy began with a vision. It was a vision of liberating consumers from the high cost of retail buying; of allowing consumers to buy goods for their homes at manufacturer direct prices plus freight, handling and sales tax; of restoring to families the opportunity to buy the things they need and want at prices they could afford. That was over three decades ago. Today, the vision has materialized into an exceptional opportunity for DirectBuy franchise owners. We provide a proven, replicable system that allows them to realize the results and rewards of their business quickly. DirectBuy is the largest, most successful business of its kind in North America. For homeowners, remodelers and families in general, our centers are a very significant channel of alternative purchasing in North America.
INNODRAW's technology is based on several components.
1. Measuring laser range
The basis of the hardware system is a laser-based rangefinder. The device sends laser signals to objects (walls, outlets, windows, etc.) and according to the signal returned it calculates the distance from the device to the object. In addition, a direction measuring device is connected to the system which reports to the computer the exact angle at which the laser rangefinder is set.
2. Digital Mapping
By clicking on the measuring button, data about the distance and angle of the object to be measured is obtained. This data is processed on the computer and the calculation result determines exactly where the object is in space. Further to the measuring process, when data of other objects are added, an accurate map of the area is created on the computer.
Calculations - The system allows different types of measuring. For example, a straight wall - in this case, the surveyor aims at two random dots and the system calculates the straight line which is the wall, based on a formula. A curved wall - the surveyor aims at several points along the wall and the system calculates the "curvature" of the wall and builds a collection of points along the wall - which is an accurate estimate of the curvature of the wall.
Measurement Verification - The system allows the surveyor to verify the accuracy of the measuring by making "check and verification measurements" where the computer - according to the calculated internal map - validates the data of the verification checks
3. Friendly interface
The surveyor has many drawing tools at his disposal activated by screen touch. During the regular measuring process, the surveyor does not need to give any instructions to the computer. All he needs to do is to aim the laser beam and "scan" the walls clockwise or counterclockwise. The computer - automatically - follows the laser beam position and completes the mappings by itself. Once mapping is finished, the surveyor can use the many tools at his disposal to add relevant information to complete the overall picture.
4. Software
At the end of the process, the software connects all the data into a perfect electronic drawing in INNODRAW's unique format - called ELC.
5. The Internet
Upon completion of the measurement, the surveyor transmits the drawing by pushing a button on the INNODRAW server. The measuring information is automatically registered on the server. In addition, in coordination with the client, the server converts the drawing format to the specific format required by the client's, such as PDF, DXF, DWG, ORD, etc. The drawing in its final format is sent to the client to the addresses programmed on the server, including the sales manager, the designer, the production manager, etc. In addition, an email is sent to the client advising him that the measuring has been carried out and is available to the client at the site opened for him by INNODRAW.