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Updated RecentlyDirectBuy vs Digital Marketing Training Group Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of DirectBuy vs Digital Marketing Training Group including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $359,000 - $904,000 | $25,000 - $65,000 |
| Franchise Fee | $75,000 | N/A |
| Royalty Fee | 22% | 0 |
| Advertising Fee | 3% | 0 |
| Year Founded | 1971 | 2011 |
| Year Franchised | 1972 | 2011 |
| Term Of Agreement | 12 years | - |
| Term Of Agreement | 12 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | At regional meetings | Through our week-long course, you will be trained with experts who have over 75 years of combined experience in digital marketing. We are not just trainers in the business are actually a full digital marketing agency. The best part of our model is that you will have hardly any overhead, because we act as your back office and do all the work. You will just focus on client acquisitions and relations. Your training does not stop after your initial time with us. We will continue to train you on updates and changes in the industry on a monthly basis. Training goes well beyond our initial course and continues for the life of your business. |
| Support | Newsletter, Meetings, Internet, Field operations/evaluations | Ongoing Support Newsletter Meetings Advertising/Marketing Sales Leads Technical Support Online Support Phone Support |
| Marketing | Co-op advertising, Ad slicks, National media | - |
| Operations |
1% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Business can be run from home. Business can be run part-time. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About DirectBuy
James L. Gagan founded UCC TotalHome in 1971 and began franchising the following year. Based in Merrillville, Indiana, the private company has over 90 locations throughout North America. DirectBuy began with a vision. It was a vision of liberating consumers from the high cost of retail buying; of allowing consumers to buy goods for their homes at manufacturer direct prices plus freight, handling and sales tax; of restoring to families the opportunity to buy the things they need and want at prices they could afford. That was over three decades ago. Today, the vision has materialized into an exceptional opportunity for DirectBuy franchise owners. We provide a proven, replicable system that allows them to realize the results and rewards of their business quickly. DirectBuy is the largest, most successful business of its kind in North America. For homeowners, remodelers and families in general, our centers are a very significant channel of alternative purchasing in North America.
About Digital Marketing Training Group
Digital Marketing Training Group offers a world renowned training program that lets individuals successfully own and operate their own independent digital marketing business. This lucrative business model allows you to have a low-overhead business while offering a complete suite of results driven marketing solutions to business owners.
Carve out your share of the multi-billion dollar digital marketing
industry with the Digital Marketing Training Group by owning your own
marketing business. You do not even need prior experience in digital
marketing or business ownership. We will train and educate you in our
intensive training course at our headquarters. The best part of our
model is you don’t have to do any marketing work for your clients. We
have developed a “White Label” model whereby our in-house staff of
experts will do all the technical marketing work under your business, so
all you have to do is find clients. It’s your operation, and your
clients will always see your business as doing the work. Make a six
figure income by gaining clients and providing marketing services with
proven results at a competitive price point.