DirectBuy vs CoHatch Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of DirectBuy vs CoHatch including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
DirectBuy Franchise
CoHatch Franchise
Investment $359,000 - $904,000$138,850 - $916,500
Franchise Fee $75,000$39,000
Royalty Fee 22%-
Advertising Fee 3%-
Year Founded 19712017
Year Franchised 19722017
Term Of Agreement 12 years-
Term Of Agreement 12 years-
Renewal Fee --


Business Experience Requirements
 
DirectBuy Franchise
CoHatch Franchise
Experience
  • Marketing skills
    		• -

    Financing Options
     
    DirectBuy Franchise
    CoHatch Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    DirectBuy Franchise
    CoHatch Franchise
    Training At regional meetings-
    Support Newsletter, Meetings, Internet, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, National media-
    Operations 1% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 9 - 12

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    DirectBuy Franchise
    CoHatch Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About DirectBuy

    James L. Gagan founded UCC TotalHome in 1971 and began franchising the following year. Based in Merrillville, Indiana, the private company has over 90 locations throughout North America. DirectBuy began with a vision. It was a vision of liberating consumers from the high cost of retail buying; of allowing consumers to buy goods for their homes at manufacturer direct prices plus freight, handling and sales tax; of restoring to families the opportunity to buy the things they need and want at prices they could afford. That was over three decades ago. Today, the vision has materialized into an exceptional opportunity for DirectBuy franchise owners. We provide a proven, replicable system that allows them to realize the results and rewards of their business quickly. DirectBuy is the largest, most successful business of its kind in North America. For homeowners, remodelers and families in general, our centers are a very significant channel of alternative purchasing in North America.

    About CoHatch

    "CoHatch

    COhatch is a co-working, meeting, and lifestyle company with a mission to Strengthen Communities and Improve Lives. We are built around the way you live, rather than having to build your life around work. We're located in the very communities from which our members reside (and you can use them all!). Come to COhatch and discover your vocational purpose - where your personal happiness and your community's needs meet.

    The total investment necessary to begin operation of a COhatch Franchised Business is $138,850 to $845,500. This includes $39,000 that must be paid to the franchisor and its affiliate(s).
    The total investment necessary to begin operation of a COhatch Area Developer Franchise is $212,850 to $916,500. This includes between $35,000 and $110,000 that must be paid to the franchisor and its affiliates.