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Updated RecentlyCurves vs The Max Challenge Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Curves vs The Max Challenge including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $115,600 - $243,200 | $131,868 - $280,592 |
| Franchise Fee | $39,900 | $40,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1992 | 2011 |
| Year Franchised | 1995 | 2013 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | At regional meetings (full day), convention (3 days), local events (1 day) | On-The-Job Training: 18 hours Classroom Training: 40 hours Additional Training: Ongoing virtual training |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 2 |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Curves
At the age of 20, pre-med student Gary Heavin had taken over a failing fitness center in Houston, turning the business around and, within five years, opened six more centers. After 10 years and 17 centers, Heavin's business went under. Not wanting to give up, Heavin took lessons from the strengths and weaknesses of his first chain and decided to open a second. In 1992, Heavin opened Curves for Women, a women-only fitness center, in Harlingen, Texas. The company began franchising in 1995.
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#32 on Franchise Rankings.com
About The Max Challenge
THE MAX Challenge gives our Franchise Owners the opportunity to make an incredible financial return on their investment while truly making a difference in the lives of their members and the community. Enjoy comprehensive guidance and strong ongoing support as you start on your path to fitness franchise ownership.