Curves vs DiscoverStrength Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Curves vs DiscoverStrength including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Curves Franchise
DiscoverStrength Franchise
Investment $115,600 - $243,200$271,250 - $481,000
Franchise Fee $39,900$49,000
Royalty Fee 5%6%
Advertising Fee -2%
Year Founded 19922020
Year Franchised 19952020
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements
 
Curves Franchise
DiscoverStrength Franchise
Experience
  • Financially stable
    		• -

    Financing Options
     
    Curves Franchise
    DiscoverStrength Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Curves Franchise
    DiscoverStrength Franchise
    Training At regional meetings (full day), convention (3 days), local events (1 day)-
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 50% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Curves Franchise
    DiscoverStrength Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Curves

    At the age of 20, pre-med student Gary Heavin had taken over a failing fitness center in Houston, turning the business around and, within five years, opened six more centers. After 10 years and 17 centers, Heavin's business went under. Not wanting to give up, Heavin took lessons from the strengths and weaknesses of his first chain and decided to open a second. In 1992, Heavin opened Curves for Women, a women-only fitness center, in Harlingen, Texas. The company began franchising in 1995.

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    About DiscoverStrength

    "Discover
    Discover Strength Franchising LLC offers individual unit franchises for the development and operation of a Discover Strength™ business offering no-compromise strength training experiences to customers of all ages through one-on-one and small group training sessions, and other related services and products. 
    We will guide you as you select and build out your own Discover Strength studio: Streamlined prototypes range from 1,600 to 2,200 square feet. A concept that can work in a variety of shopping centers and other lifestyle-centric locations. No locker rooms, treadmills, showers, or pools. The Discover Strength model offers an incredible value proposition by producing higher revenue per square foot than the vast majority of retail, restaurant, and fitness business models.