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Updated RecentlyQdoba Mexican Grill vs El Taco Tote Real Mexican Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Qdoba Mexican Grill vs El Taco Tote Real Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $475,500 - $1,095,000 | $550,000 |
| Franchise Fee | $30,000 | $30,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 1.25% | - |
| Year Founded | 1995 | 1988 |
| Year Franchised | 1997 | 2003 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | On-The-Job Training: 179 hours Classroom Training: 37 hours | - |
| Support | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | National Media Regional Advertising Social media SEO Website development Loyalty program/app | Co-op advertising |
| Operations |
Franchisees required to buy multiple units/master licenses; 90% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | No |
| International Expansion | No | No |
Company Overviews
About Qdoba Mexican Grill
The fast casual franchise chosen by the world's toughest restaurant critics: Successful Franchisees.
We've attracted successful multi-unit franchisees from such brands as Jack in the Box, Papa John's, Burger King, Sonic, Popeye's and Village Inn, as well as a former president of KFC and a former CEO of Church's and Rally's. Clearly, they know a winning system when they see it.
* Exceptional sales-to-investment ratio
* 9 consecutive years of same store sales growth
* Leader in the exploding Fast-Casual Mexican category
Qdoba is more than just incredible food; it's a brand in the right place at the right time.
Requirements for becoming a Qdoba Multi-Unit Developer
Qdoba Mexican Grill is seeking multi-unit development partners in territories throughout the United States.
To be considered, individuals or partnerships must meet the following minimum characteristics:
* 3 years multi-unit restaurant management experience as an owner and/or operator
* Minimum financial net worth of $2 million and liquidity of $500,000
* Development agreement commitment of 3-20 units
* Knowledge of real estate and trade areas in development territory
* Must have enthusiasm, drive, and passion for the restaurant industry
* Operating partner must live in the territory
* Single unit franchises require a $750,000 net worth and are considered on a case by case basis
If you meet the above criteria and are interested in taking the next step, please contact us.
The total investment necessary to begin operation of a Qdoba
restaurant is $475,500 - $1,095,000. This includes $30,000 which must be
paid to the franchisor or their affiliates.
The total investment necessary to begin operation of a non-traditional Qdoba restaurant is
$251,500 - $815,000. This includes $15,000 which must be paid to the franchisor or their affiliates.
The franchisor may offer the right to enter into a development agreement to develop a minimum of two Qdoba restaurants pursuant to a development agreement. You must pay a development fee to the franchisor in the amount of $10,000 for each restaurant to be developed (there are no additional fees payable to their affiliates).
The franchisor may offer the right to enter into a development agreement to develop a minimum of two Qdoba restaurants pursuant to a development agreement. You must pay a development fee to the franchisor in the amount of $10,000 for each restaurant to be developed (there are no additional fees payable to their affiliates).
The total investment necessary under the development agreement, based on a commitment of two
Qdoba restaurants, is $952,000 to $2,195,000. This includes $20,000 of
development fees that must be paid to the franchisor or their
affiliates.
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#152 in Franchise 500 for 2020.
#293 in Franchise 500 for 2021.About El Taco Tote Real Mexican Grill
In 1988, one of Dora’s youngest son’s opened the first El Taco Tote restaurant in Ciudad Juarez, Mexico. Inspired by his childhood memories
decided to start a very authentic and new concept of tacos.
El Taco Tote’s popularity grew, taking it into
multiple cities in Mexico and the United States.
Today, Tacotote consists of over 20 locations in 11 cities, with more to come.