Qdoba Mexican Grill vs Mexicali Rosa's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Qdoba Mexican Grill vs Mexicali Rosa's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$475,500 - $1,095,000 | $250,000 - $800,000 |
Franchise Fee |
$30,000 | $25,000 |
Royalty Fee |
5% | 4% of net sales |
Advertising Fee |
1.25% | - |
Year Founded |
1995 | 1977 |
Year Franchised |
1997 | 1986 |
Term Of Agreement |
10 years | - |
Term Of Agreement |
10 years | - |
Renewal Fee |
$5K | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills Real estate | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
On-The-Job Training: 179 hours
Classroom Training: 37 hours
| - |
Support |
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
| - |
Marketing |
National Media
Regional Advertising
Social media
SEO
Website development
Loyalty program/app
| - |
Operations |
Franchisees required to buy multiple units/master licenses; 90% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
Yes | No |
International Expansion |
No | No |
Company Overviews
About Qdoba Mexican Grill
The fast casual franchise chosen by the world's toughest restaurant critics: Successful Franchisees.
We've attracted successful multi-unit franchisees from such brands as Jack in the Box, Papa John's, Burger King, Sonic, Popeye's and Village Inn, as well as a former president of KFC and a former CEO of Church's and Rally's. Clearly, they know a winning system when they see it.
* Exceptional sales-to-investment ratio
* 9 consecutive years of same store sales growth
* Leader in the exploding Fast-Casual Mexican category
Qdoba is more than just incredible food; it's a brand in the right place at the right time.
Requirements for becoming a Qdoba Multi-Unit Developer
Qdoba Mexican Grill is seeking multi-unit development partners in territories throughout the United States.
To be considered, individuals or partnerships must meet the following minimum characteristics:
* 3 years multi-unit restaurant management experience as an owner and/or operator
* Minimum financial net worth of $2 million and liquidity of $500,000
* Development agreement commitment of 3-20 units
* Knowledge of real estate and trade areas in development territory
* Must have enthusiasm, drive, and passion for the restaurant industry
* Operating partner must live in the territory
* Single unit franchises require a $750,000 net worth and are considered on a case by case basis
If you meet the above criteria and are interested in taking the next step, please contact us.
The total investment necessary to begin operation of a Qdoba
restaurant is $475,500 - $1,095,000. This includes $30,000 which must be
paid to the franchisor or their affiliates.
The total investment necessary to begin operation of a non-traditional Qdoba restaurant is
$251,500 - $815,000. This includes $15,000 which must be paid to the franchisor or their affiliates.
The franchisor may offer the right to enter into a development agreement
to develop a minimum of two Qdoba restaurants pursuant to a development
agreement. You must pay a development fee to the franchisor in the
amount of $10,000 for each restaurant to be developed (there are no
additional fees payable to their affiliates).
The total investment necessary under the development agreement, based on a commitment of two
Qdoba restaurants, is $952,000 to $2,195,000. This includes $20,000 of
development fees that must be paid to the franchisor or their
affiliates.
#152 in Franchise 500 for 2020.
#293 in Franchise 500 for 2021.
About Mexicali Rosa's
Authentic, California-style Mexican Restaurants with a large emphasis on FUN, FLAVOUR AND INTEGRITY. Our menu features Canada's best nachos, hand-rolled enchiladas and tamales, sizzling fajitas, chimichangas and Award-winning Chilis & Margaritas. Our franchise package includes assistance with site selection, restaurant design and construction. As a part of our team, we provide ongoing operational support, advertising/marketing and central purchasing.
As a franchise company, Mexicali Rosa's stands apart from its competitors. We are in a position to offer the franchisee the advantages of franchising while having eliminated many of the negatives that have become associated with our industry.
Mexicali Rosa’s is looking for franchisees that are a good fit with the system.
This means effectively qualifying franchisee candidates on the basis of
level of experience, net worth, available capital, business values and
ethics consistent with the franchise company. An excellent franchisee
will be willing to follow the franchise system and maintain the
operating standards as a high level. They will be ready, willing
and able to build value in the brand, and they will be
well-capitalized, and able to carry out the marketing operational
directives. Mexicali Rosa’s franchisees see themselves as working toward
the common goal of developing loyal customers, increasing market share,
increasing profits, and increasing brand awareness.