MARS vs Dent Clinic Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of MARS vs Dent Clinic including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

MARS Franchise
Dent Clinic Franchise
Investment $49,000$80,000
Franchise Fee $15,000$20,000
Royalty Fee 7%-
Advertising Fee --
Year Founded 19871993
Year Franchised 19981996
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee 1/2 of current franchise fee-

Business Experience Requirements

MARS Franchise
Dent Clinic Franchise
Experience --

Financing Options

MARS Franchise
Dent Clinic Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

MARS Franchise
Dent Clinic Franchise
Training --
Support Newsletter, Meetings, Toll-free phone line, Internet-
Marketing Ad slicks, National media-
Operations Franchise can be run from home.

0% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 1

Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)


Expansion Plans

MARS Franchise
Dent Clinic Franchise
US Expansion --
Canada Expansion NoYes
International Expansion No-

Company Overviews

About MARS


About Dent Clinic

Dent Clinic has built a loyal following and a successful business model with locations in Alberta, Saskatchewan and Manitoba, but we know there is demand for our services nationwide. We’re looking for interested and qualified people to help us fill that demand by bringing a Dent Clinic franchise to their community.

We allow you to build a business with our best in class apprenticeship training and on-going business and marketing support.

We offer our traditional Dent Clinic locations as well as our Dent Clinic Express business model.

You do not need previous auto body or mechanical experience but you should enjoy working with your hands.

 Your customers won't believe their eyes. You'll remove their minor dents, paint-free, in minutes and at a fraction of the cost of repainting with the original finish kept intact. You'll also receive ongoing support, a toll free number for technical and business assistance, national account programs, advanced PDR training, technology updates, newsletters, annual franchise convention, marketing and advertising materials and the benefits of being part of a much larger system. Enjoy the benefits of being in business for yourself, but not by yourself.