Back Yard Burgers vs Iceberg Drive Inn Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Back Yard Burgers vs Iceberg Drive Inn including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Back Yard Burgers Franchise
Iceberg Drive Inn Franchise
Investment $465,000 - $1,680,000$132,500 - $556,000
Franchise Fee $35,000$25,000
Royalty Fee 5%-
Advertising Fee 3%-
Year Founded 19861960
Year Franchised 19882001
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $1K-


Business Experience Requirements
 
Back Yard Burgers Franchise
Iceberg Drive Inn Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Back Yard Burgers Franchise
    Iceberg Drive Inn Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Back Yard Burgers Franchise
    Iceberg Drive Inn Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 35

    Absentee ownership of franchise is NOT allowed. (90% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Back Yard Burgers Franchise
    Iceberg Drive Inn Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Back Yard Burgers

    What started as a premium quality burger sold in a grocery store in Cleveland, Mississippi in 1987 quickly caught fire. Lattimore "Lattie” Michael realized he had a recipe for success and thus opened the first Back Yard Burgers drive-thru restaurant. Customers flocked to it, eating up the fresh-grilled burgers, great conversation and the neighborly feel that reminded them of their backyard cookouts. A year later, Back Yard Burgers opened up in Tennessee and Florida. And the rest is delicious history.
    WHY BE A BACK YARD BURGERS FRANCHISEE?
    *Uniqueness - back yard flavor
    *A proven brand with a solid operating system
    *Growth free standing building
    *Unique development opportunities
    *Non universities, c-stores and professional sports
    *Strong positioning
    *Signature products
    *Persuasive, professional marketing
    *Operations support
    *Exclusive Territories

    About Iceberg Drive Inn

    The first Iceberg Drive Inn was opened by Lamar Sorensen on April 12, 1960.  A local ice cream machine salesman named Hap Vitale had the idea for a building with a distinctive roof that served great milkshakes, burgers and fries.  He convinced Lamar to open this concept and Iceberg Drive Inn was born.  It was located on the corner of 900 East and 3900 South in Salt Lake City, Utah.  The building was originally designed to be moved after a few years as he was only renting the land at the time.  Many report that it was the first drive thru in the Salt Lake City area.  Lamar insisted that Drive Inn be spelled with two "n’s” as he felt it appeared friendlier to invite people to an "inn” rather than simply a "drive in”.