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Below is an in-depth analysis and side-by-side comparison of RadioShack vs Cellairis including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $144,875 - $643,851 | $36,810 - $373,575 |
Franchise Fee | $39,900 | $7,500 - $30,000 |
Royalty Fee | 5% of net sales | 3% - 4% |
Advertising Fee | 3% for the Ad Fund | - |
Year Founded | 1921 | 2000 |
Year Franchised | 1968 | 2006 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Significant business experience; we are particularly interested in individuals who have demonstrated successful ownership or management of multiple business units or have managed multiple departments Individuals who possess the capability to grow with RadioShack. The ability to develop and execute a business plan. An entrepreneurial spirit and strong desire to work hard and be part of an established franchise system Ability to manage finances, including a thorough understanding of business financial statements The capability to effectively manage an organization that recruits, trains, and motivates employees who deliver an exceptional customer experience An acceptable credit history Sufficient liquid assets (i.e., cash) to invest into the business | One of the advantages of a Cellairis franchise is that we are a relatively simple retail operation. We will provide you with all the training necessary at our corporate facilities to start your new business venture. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | Yes/No | -/- |
Inventory | Yes/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Local workshop, annual convention | Franchise partners receive intensive classroom and on-the-job training for three weeks in Alpharetta, GA. On-the-job training is conducted in certified training locations and covers daily management, networking, product review and mobile device repair. Top-notch training materials for everyone from crew level to franchise partners. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
9% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
RadioShack was opened in 1921 by the Deutchmann family, offering ham radio operators and electronics buffs a retail and mail order source for their electronics needs. By the 1960s, the company had nine stores and was shipping electronics to people all over the world, but was falling on hard times.
Charles Tandy purchased the company in 1963 and turned its $4 million debt into a $20 million profit. Today the company operates stores nationwide, selling everything from batteries to satellite dishes to electronics buffs and general consumers.
What we offer: Cart/RMU, interactive kiosk from a low of $36,810 Full-store or inline to a maximum of $373,575 Refer to the respective Franchise Disclosure Document for specific details.