Sonic Drive In vs Philly Dawgz Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs Philly Dawgz including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Sonic Drive In Franchise
Philly Dawgz Franchise
Investment $1,242,000 - $3,523,300$77,000 - $135,000
Franchise Fee $45,000$30,000
Royalty Fee 2.45-5%3.5%
Advertising Fee 3%3% local +1% Nat'l
Year Founded 1954-
Year Franchised 1959-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 10 years for $6K-


Business Experience Requirements
 
Sonic Drive In Franchise
Philly Dawgz Franchise
Experience
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner
    		• � Leadership/people skills � Sales/Marketing skills � Financial Stability and required amount of capital � A great desire to succeed and grow your own business

    Financing Options
     
    Sonic Drive In Franchise
    Philly Dawgz Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Sonic Drive In Franchise
    Philly Dawgz Franchise
    Training On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app -
    Operations International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Sonic Drive In Franchise
    Philly Dawgz Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Sonic Drive In

    Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.

    Your estimated initial investment necessary to begin operation of a Traditional Sonic Drive-In franchise ranges from approximately $1,242,200 to $3,537,700 plus land costs and includes the $45,000 franchise fee that must be paid to Sonic.
    Your estimated initial investment necessary to begin operation of a Non-Traditional Sonic franchise ranges from approximately $361,900 to $978,700 and includes the $22,500 franchise fee that must be paid to Sonic.

    "franchiserankingscom"     "Entrepreneur
    #91 on Franchise Rankings.com
    #4 in Franchise 500 for 2020.
    #28 in Franchise 500 for 2021.




    About Philly Dawgz

    Welcome to Philly Dawgz, bringing Chicago Style hot dawgz to the nation! Philly Dawgz Chicago Style offers a competitive advantage over other franchises with a unique menu, which is very different from traditional burger and French fry restaurants. In offering a flexible menu, franchisees are able to adjust the menu to fit their customer demographics. This in turn leads Philly Dawgz to truly have something for everyone on the menu. As a franchise owner, you will enjoy a simple food concept that is easy to set up and popular with customers. No previous food industry or business ownership experience is necessary. A Unique, Distinct Experience for Customers Philly Dawgz was established to bring Chicago-style flavor, nationwide! The menu is as diverse as the city itself, from the fully dressed Chicago Style hot dog to delicious home-style, slow cooked BBQ and authentic Latin cuisine! From rib tips to Italian beef to burritos, there really is something for everyone on our dynamic menu. Philly Dawgz uses 100% Vienna Beef With all seven original ingredients, our Chicago Dawgz is sure to tantalize customers taste buds with a flavor all its own. The atmosphere is fun and friendly; the decor is vibrant with ketchup and mustard colors and old-time record sleeve decorations. A Simple Concept to Own Philly Dawgz is also an easy concept: Anyone can do it, and it can fit in virtually any space! In fact, a sit down location can seat up to 28 people in just under 600 square feet. There are also many other options such as kiosks, mall food courts, airports, Philly Dawgz hot dog trailers, or even a space that is quick serve with no seating! We offer flexibility - the ability to change the menu to accommodate specific customers' wants and needs. A Philly Dawgz restaurant is also easy to set up and maintain. The equipment and procedures required are straightforward and user-friendly, making it easy to train new employees. And, few employees are required as the turnaround from the customer ordering to the customer receiving his or her food is minimal and quick. An Excellent Business System Philly Dawgz offers an excellent business system competitive with any other food concept on the market. We will help you select an appropriate site for your Philly Dawgz store as well as help guide you in the development of your business systems. We offer pre-designed marketing and advertising forms for you to customize creative marketing to your specific location. We will train your manager to the Philly Dawgz system standards so that you too can offer an outstanding product. Each Philly Dawgz franchisee will receive a comprehensive Food Standards and Operations Manual which details the food preparation requirements to create Philly Dawgz masterpieces. No food experience is required to open a Philly Dawgz franchise.