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Updated RecentlySonic Drive In vs Philly Dawgz Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs Philly Dawgz including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,242,000 - $3,523,300 | $77,000 - $135,000 |
| Franchise Fee | $45,000 | $30,000 |
| Royalty Fee | 2.45-5% | 3.5% |
| Advertising Fee | 3% | 3% local +1% Nat'l |
| Year Founded | 1954 | - |
| Year Franchised | 1959 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | 10 years for $6K | - |
Business Experience Requirements |
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| Experience | � Leadership/people skills � Sales/Marketing skills � Financial Stability and required amount of capital � A great desire to succeed and grow your own business | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app | - |
| Operations |
International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Sonic Drive In
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About Philly Dawgz
Welcome to Philly Dawgz, bringing Chicago Style hot dawgz to the nation! Philly Dawgz Chicago Style offers a competitive advantage over other franchises with a unique menu, which is very different from traditional burger and French fry restaurants. In offering a flexible menu, franchisees are able to adjust the menu to fit their customer demographics. This in turn leads Philly Dawgz to truly have something for everyone on the menu. As a franchise owner, you will enjoy a simple food concept that is easy to set up and popular with customers. No previous food industry or business ownership experience is necessary. A Unique, Distinct Experience for Customers Philly Dawgz was established to bring Chicago-style flavor, nationwide! The menu is as diverse as the city itself, from the fully dressed Chicago Style hot dog to delicious home-style, slow cooked BBQ and authentic Latin cuisine! From rib tips to Italian beef to burritos, there really is something for everyone on our dynamic menu. Philly Dawgz uses 100% Vienna Beef With all seven original ingredients, our Chicago Dawgz is sure to tantalize customers taste buds with a flavor all its own. The atmosphere is fun and friendly; the decor is vibrant with ketchup and mustard colors and old-time record sleeve decorations. A Simple Concept to Own Philly Dawgz is also an easy concept: Anyone can do it, and it can fit in virtually any space! In fact, a sit down location can seat up to 28 people in just under 600 square feet. There are also many other options such as kiosks, mall food courts, airports, Philly Dawgz hot dog trailers, or even a space that is quick serve with no seating! We offer flexibility - the ability to change the menu to accommodate specific customers' wants and needs. A Philly Dawgz restaurant is also easy to set up and maintain. The equipment and procedures required are straightforward and user-friendly, making it easy to train new employees. And, few employees are required as the turnaround from the customer ordering to the customer receiving his or her food is minimal and quick. An Excellent Business System Philly Dawgz offers an excellent business system competitive with any other food concept on the market. We will help you select an appropriate site for your Philly Dawgz store as well as help guide you in the development of your business systems. We offer pre-designed marketing and advertising forms for you to customize creative marketing to your specific location. We will train your manager to the Philly Dawgz system standards so that you too can offer an outstanding product. Each Philly Dawgz franchisee will receive a comprehensive Food Standards and Operations Manual which details the food preparation requirements to create Philly Dawgz masterpieces. No food experience is required to open a Philly Dawgz franchise.