Sonic Drive In vs b.good Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs b.good including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Sonic Drive In Franchise
b.good Franchise
Investment $1,242,000 - $3,523,300$545,000 - $951,000
Franchise Fee $45,000$40,000
Royalty Fee 2.45-5%5%
Advertising Fee 3%1.5%
Year Founded 19542004
Year Franchised 19592012
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 10 years for $6K-


Business Experience Requirements
 
Sonic Drive In Franchise
b.good Franchise
Experience
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner
    		• -

    Financing Options
     
    Sonic Drive In Franchise
    b.good Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Sonic Drive In Franchise
    b.good Franchise
    Training On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location On-The-Job Training: 146 hours Classroom Training: 40 hours
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed.

    		Number of Employees Required to Run: 16

    Expansion Plans
     
    Sonic Drive In Franchise
    b.good Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Sonic Drive In

    Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.

    Your estimated initial investment necessary to begin operation of a Traditional Sonic Drive-In franchise ranges from approximately $1,242,200 to $3,537,700 plus land costs and includes the $45,000 franchise fee that must be paid to Sonic.
    Your estimated initial investment necessary to begin operation of a Non-Traditional Sonic franchise ranges from approximately $361,900 to $978,700 and includes the $22,500 franchise fee that must be paid to Sonic.

    "franchiserankingscom"     "Entrepreneur
    #91 on Franchise Rankings.com
    #4 in Franchise 500 for 2020.
    #28 in Franchise 500 for 2021.




    About b.good

    The idea came from the company’s founders: two best friends who grew up eating wholesome, flavorful, good-for-you food, lovingly cooked in their uncle’s kitchen. It was comfort food made with farm-fresh ingredients that left you feeling good inside and out (and long after you licked your plate). The same kind of food B.GOOD happily serves today.

    B.GOOD's first location was in Boston, MA. But it didn’t take long for our roots to spread throughout the city (then the Greater Boston area, Rhode Island, Connecticut, New Hampshire and Maine!) - bringing homemade, hearty meals to whomever had an appetite for great taste and good vibes.

    Today, B.GOOD is still serving up wholesome, honest food that makes people feel GOOD all across New England. We work with more farmers, bakers and growers than ever. We serve a whole lot more than just burgers and can cater and deliver it right to your doorstep.

    B.GOOD first launched in 2004 with the premise of bringing clean, natural and locally sourced food to everyone.
    We call it FOOD WITH ROOTS. It’s food with heritage and origin, homemade, shared with family and friends and grown by communities. Our mission has allowed us to be one of the fastest growing brands in the industry! We currently have 60+ locations in the United States, Canada, Germany and Switzerland and expected to reach 70+ locations by 2018. 

    Seeking new franchise units throughout the U.S., Eastern Europe and Western Europe.