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Updated RecentlyAmerican Asphalt Sealcoating vs Concrete Craft Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of American Asphalt Sealcoating vs Concrete Craft including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $35,000 - $45,000 | $141,790 - $220,070 |
| Franchise Fee | $15,000 | $19,950 |
| Royalty Fee | 5-7% | $300-$2K/mo. |
| Advertising Fee | - | $300/mo. |
| Year Founded | 1987 | 2006 |
| Year Franchised | 1998 | 2008 |
| Term Of Agreement | 15 years | 10 years |
| Term Of Agreement | 15 years | 10 years |
| Renewal Fee | Administrative costs | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | Yes/No | No/No |
| Equipment | No/No | No/No |
| Inventory | Yes/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks | - |
| Operations |
Franchise can be run from home. <10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 2
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About American Asphalt Sealcoating
About Concrete Craft
Concrete Craft (formerly All American Decorative Concrete) has been making art out of ordinary concrete since 2006. Co-founders John Kostro and Dan Lightner originally wanted to go into business together and buy a swimming pool dealership. In the midst of their due diligence, they found that people didn’t like the boring, gray concrete around most pools. Seeing a need, they decided to switch gears and create a decorative concrete franchise. From there, they expanded the areas that could benefit from concrete resurfacing, from pools to walkways, driveways, patios, and more.
In 2015, Home Franchise Concepts saw the enormous potential in the marketplace, bought All American Decorative Concrete, and rebranded it as Concrete Craft.