Rubyjuice Fruit and Smoothies vs Carvel Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Rubyjuice Fruit and Smoothies vs Carvel including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Rubyjuice Fruit and Smoothies Franchise
Carvel Franchise
Investment $106,000 - $223,000$250,600 - $415,500
Franchise Fee $20,000$30,000
Royalty Fee 5.5%$2.44/gal.
Advertising Fee -$2.13/gallon
Year Founded 20001934
Year Franchised 20031947
Term Of Agreement 10 years20 years
Term Of Agreement 10 years20 years
Renewal Fee 10% of current franchise feeThen current fee


Business Experience Requirements
 
Rubyjuice Fruit and Smoothies Franchise
Carvel Franchise
Experience -
  • General business experience
    		•

    Financing Options
     
    Rubyjuice Fruit and Smoothies Franchise
    Carvel Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/NoNo/Yes
    Equipment No/NoNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Rubyjuice Fruit and Smoothies Franchise
    Carvel Franchise
    Training --
    Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety proceduresNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Ad slicksCo-op advertising, Ad slicks, Regional advertising
    Operations

    Number of employees needed to run franchised unit: 10 - 20

    Absentee ownership of franchise is allowed.

    		 International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    Expansion Plans
     
    Rubyjuice Fruit and Smoothies Franchise
    Carvel Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About Rubyjuice Fruit and Smoothies

    Jack and Tracy Groot owned and operated a coffee bar in Holland, Michigan, when the location next door became available. To take advantage of the opportunity, the couple developed and opened Rubyjuice, offering quick-service smoothies, juices, sandwiches and salads. The menu includes a variety of nutritional supplements that customers may add to their smoothies. Rubyjuice began franchising in 2003.

    About Carvel

    In 1934 Tom Carvel opened his first ice cream shop in Hartsdale, New York. Over the years, he developed formulas and equipment for creating and serving his ice cream. The company started franchising in 1947, and by 1951 had opened 100 stores. Today the company distributes its line of ice cream, cakes, pies and other treats in its own locations and in stadiums, club stores and supermarkets.

    The total investment necessary to begin operation of a Shoppe selling a full range of Carvel® products (a “Full Shoppe”) ranges from $250,600 to $415,500. This includes $30,000 to $32,000 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a Shoppe selling selected Carvel® products (an “Express Shoppe”) ranges from $39,600 to $148,400.
    The total investment necessary to begin operation of an Express Shoppe within the space of another restaurant, food service facility, or business approved by the franchisor (a “Hosted Express Shoppe”) ranges from $33,100 to $66,500. These total investment estimates for Express Shoppes and Hosted Express Shoppes include $10,000 to $12,000 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a Shoppe in an ice cream truck (an “Ice Cream Truck”) is $95,050 to $195,000. This includes $5,000 to $7,000 that must be paid to the franchisor or their affiliates.

    "Entrepreneur
    #361 in Franchise 500 for 2020.
    #273 in Franchise 500 for 2021.