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Updated RecentlyRubyjuice Fruit and Smoothies vs Scooter's Coffeehouse Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Rubyjuice Fruit and Smoothies vs Scooter's Coffeehouse including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $106,000 - $223,000 | $389,942 - $860,654 |
| Franchise Fee | $20,000 | $40,000 |
| Royalty Fee | 5.5% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 2000 | 1998 |
| Year Franchised | 2003 | 2002 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | 10% of current franchise fee | $5000 |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse |
| Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Ad slicks | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Number of employees needed to run franchised unit: 10 - 20
Absentee ownership of franchise is allowed. | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Rubyjuice Fruit and Smoothies
Jack and Tracy Groot owned and operated a coffee bar in Holland, Michigan, when the location next door became available. To take advantage of the opportunity, the couple developed and opened Rubyjuice, offering quick-service smoothies, juices, sandwiches and salads. The menu includes a variety of nutritional supplements that customers may add to their smoothies. Rubyjuice began franchising in 2003.
About Scooter's Coffeehouse
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.
Veteran Incentives $20,000 credit toward first-year product
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