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Below is an in-depth analysis and side-by-side comparison of Rubyjuice Fruit and Smoothies vs Applegate Farm including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $106,000 - $223,000 | $137,650 - $322,000 |
Franchise Fee | $20,000 | $25,000 |
Royalty Fee | 5.5% | 5% |
Advertising Fee | - | 2%local+2% Nat'l |
Year Founded | 2000 | - |
Year Franchised | 2003 | - |
Term Of Agreement | 10 years | 5 Years +5+5+5 |
Term Of Agreement | 10 years | 5 Years +5+5+5 |
Renewal Fee | 10% of current franchise fee | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | 80 hours over approximately two weeks. Includes both classroom and on-the-job training. |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures | - |
Marketing | Ad slicks | - |
Operations |
Number of employees needed to run franchised unit: 10 - 20
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Jack and Tracy Groot owned and operated a coffee bar in Holland, Michigan, when the location next door became available. To take advantage of the opportunity, the couple developed and opened Rubyjuice, offering quick-service smoothies, juices, sandwiches and salads. The menu includes a variety of nutritional supplements that customers may add to their smoothies. Rubyjuice began franchising in 2003.
Applegate Farm has grown to be one of the largest retail outlets for ice
cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner
of Applegate Farm. In an effort to oversee all aspects of the business
the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs.
Wayne Niles in 1991 and eventually transferred ownership to her nephew
and his wife Mr. and Mrs. Jason Street. Working together, the entire
family contributes to maintaining the century-old tradition of the best
homemade ice cream and sweet treats in the 21st century.