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Below is an in-depth analysis and side-by-side comparison of Rubyjuice Fruit and Smoothies vs Herrell's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $106,000 - $223,000 | $251,000 - $367,000 |
Franchise Fee | $20,000 | $40,000 |
Royalty Fee | 5.5% | 6% |
Advertising Fee | - | - |
Year Founded | 2000 | 1973 |
Year Franchised | 2003 | 1980 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 10% of current franchise fee | - |
Business Experience Requirements |
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Experience | - | What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system * Owner operation and interest in their community * Respect for employees * Franchisor respect and communication * Customer service that exceeds the norm (win that customer back every time they come into your store) * Cleanliness and neatness * Desire to succeed in one's own business |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment. |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures | Since the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away. |
Marketing | Ad slicks | - |
Operations |
Number of employees needed to run franchised unit: 10 - 20
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Jack and Tracy Groot owned and operated a coffee bar in Holland, Michigan, when the location next door became available. To take advantage of the opportunity, the couple developed and opened Rubyjuice, offering quick-service smoothies, juices, sandwiches and salads. The menu includes a variety of nutritional supplements that customers may add to their smoothies. Rubyjuice began franchising in 2003.