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Below is an in-depth analysis and side-by-side comparison of Rubyjuice Fruit and Smoothies vs Nekter Juice Bars Inc. including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $106,000 - $223,000 | $224,500 - $584,100 |
Franchise Fee | $20,000 | $45,000 |
Royalty Fee | 5.5% | 6% |
Advertising Fee | - | 2% |
Year Founded | 2000 | 2010 |
Year Franchised | 2003 | 2012 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 10% of current franchise fee | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 80 hours Classroom Training: 18 hours |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Ad slicks | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Number of employees needed to run franchised unit: 10 - 20
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Jack and Tracy Groot owned and operated a coffee bar in Holland, Michigan, when the location next door became available. To take advantage of the opportunity, the couple developed and opened Rubyjuice, offering quick-service smoothies, juices, sandwiches and salads. The menu includes a variety of nutritional supplements that customers may add to their smoothies. Rubyjuice began franchising in 2003.
In 2010, Nekter Juice Bars Inc. set out to transform the juice and smoothie space similarly to how the coffee experience was reinvented in the early 1990’s. Nekter Juice Bars Inc. believes that “healthy” can be affordable, taste good, and feel good too, and it is our mission to provide a healthy foundation for people to feel and live better.