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Below is an in-depth analysis and side-by-side comparison of Shakey's Pizza vs Firo Fire Kissed Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $624,000 - $2,204,500 | $454,000 - $1,515,000 |
Franchise Fee | $35,000 | $30,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 5% | - |
Year Founded | 1954 | 2014 |
Year Franchised | 1958 | 2017 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Must have a net worth of $900,000 with strong credit. You and your partners must have a minimum liquidity of $250,000 per restaurant to be developed. This includes anything besides home equity that can be converted to cash within 30 days. Retirement accounts such as an IRA or 401 (k) can be considered. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | 3 weeks training program for 2 individuals at our Lawton facility |
Support | - | You get access to our brand, recipes & procedures, vendors, training, store build-out & trade dress, website, social media, online ordering, gift card program, etc. Most importantly, you get to be a part of a dynamic organization that is dedicated to serving custom-built, artisanal pizza in a completely new way. This is a top franchising opportunity you need to take advantage of. 5 days of opening support PR and grand opening support Ongoing field visits and franchisor support |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
When you join the Shakey's family, you'll get a franchise support team with over 100 combined years of restaurant and franchise management experience. Throughout the franchise relationship, the Shakey's team provides ongoing guidance, assistance and hands-on support. As a Shakey's franchisee, you are part of a family that enjoys the kind of long-standing brand equity that only comes with the Shakey's name. An American icon since 1954, Shakey's has always prided itself on providing premium products and excellent service in a family-centric environment. We are proud to have second and third generation franchise partners among our family - partners who are passionate about the brand and the new growth strategy. There is no better time to become part of the Shakey's family. Exciting growth strategies, new franchise markets, and a niche concept that no other pizza concept can offer, makes this the ideal time to join the Shakey's Family.
- $30 Billion per year industry*
- An American icon since 1954
- More than $400 Million has been spent on Advertising and marketing support
- Strong brand equity
- 98% brand awareness
- Tradition of quality products at affordable prices
- Tradition of good family value
- Area Development Opportunities
- Family, Food and Entertainment for all ages
Our visionary founder assembled a group of recognized restaurant experts
and partnered with internationally renowned chefs to create an
exceptional dining experience at a concept that is uniquely special, but
still replicable. Now, Firo is bringing it’s fire kissed pizza to other
parts of the country through the Firo Fire Kissed Pizza franchise
program. Now is your chance to own a piece of the pie with your own Firo
Fire Kissed Pizza restaurant.
As we set our sights on growing this exceptional concept, it’s good to
know the pizza restaurant industry earns annual revenue of $39 billion
in sales and expected to increase. According to the USDA about one in
eight Americans consume pizza on any given day. There is no doubt that
Americans love their pizzas and savvy business entrepreneurs will love
our franchise program.Next comes the main ingredient, training. You and your managers will
be thoroughly trained at headquarters in Lawton, Oklahoma. The Firo team
will lead you through both classroom and on-the-job training. In the
classroom, some of the topics that will be covered are guest service,
kitchen and food prep steps, inventory, accounting procedures,
management techniques, use of software systems, and much more.