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Below is an in-depth analysis and side-by-side comparison of Hometown Threads vs Hallmark Card Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $165,000 | $250,000 - $500,000 |
Franchise Fee | $29,000 | N/A |
Royalty Fee | 6% | - |
Advertising Fee | - | 2% |
Year Founded | 1998 | - |
Year Franchised | 2001 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Each new storeowner and new store manager may attend a training program to learn all the basics required for running a Hallmark store. The initial training is provided by Hallmark free of charge and the owners and managers are responsible only for their transportation, lodging and food. Additional advanced training sessions are also available at the owner's discretion. Some are free, others are fee-based. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | Yes |
Hometown Threads Stores are your personal embroidery, design studio where you can create
personalized and unique apparel or home decor customized with a favorite image,
name, date or monogram. Our large variety of merchandise and huge selection of
embroidery designs make it easy for you to find just the right gift for family
and friends. If you do not see what you need, we can special order any item you
have in mind or bring us an item from home to embellish. Commemorate life's
special occasions like anniversaries, birthdays, births, and weddings with a
personalize gift from your local Hometown Threads. Perhaps you have your own
fashion statement in mind? Make your idea a reality at one of our stores with
an original flair that sets you apart from the rest. Embroidery has a universal
appeal and the applications are unlimited. At Hometown Threads, small business
owners can create uniforms and apparel revealing their logo for corporate
identity and marketing purposes. Schools use our embroidery services to
personalize items like letterman jackets, sports equipment bags, knapsacks,
cheerleading outfits and uniforms. Community special events such as fishing
tournaments, team sports competitions, trade shows and conventions can always
use embroidered merchandise for souvenirs or promotional incentives. Hometown
Threads is your embroidery headquarters. With only the finest, quality
merchandise, quick turnaround time and great selection, your purchase is always
bound to be a big hit.
The Opportunity
With the combined knowledge of the top embroiderers in the country, high-tech equipment and
computer software, we have created the ultimate in embroidery shop franchises.
After years of testing the concept in high-traffic, retail store chains like
Wal-Mart, we have proven results and are willing to pass this on to you, as a
franchisee. Our solid business packages include an operational and marketing
system that has years of success behind it. United with the best equipment,
software, business tools, comprehensive training and ongoing support, we offer
a great investment in a business that is fun to own and operate. We have taken
the guesswork out of running your own business and are looking for
entrepreneurs to join our fast growing team. If you are interested in owning a
successful business, Hometown Threads is something you should definitely look
into.