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Below is an in-depth analysis and side-by-side comparison of Wheel Fun Rentals vs Atmosphere including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $46,000 - $230,000 | $75,000 - $150,000 |
Franchise Fee | $12,500 - $25,000 | $30,000 |
Royalty Fee | 6% | - |
Advertising Fee | - | - |
Year Founded | 1987 | - |
Year Franchised | 2000 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $1K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Ongoing as needed | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks | - |
Operations |
75% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | No |
Atmosphere is a big-box concept specializing in outdoor sports - including cross-country and telemark skiing, snowshoeing, cycling and camping. In early 2010, the company re-launched it's corporate Coast Mountain Sports outdoor concept under the Atmosphere banner. The company currently has 25 corporate and 34 franchise locations operating under the Atmosphere name. For more information please visit www.atmosphereoutdoor.ca