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Below is an in-depth analysis and side-by-side comparison of Icebox/Soupbox vs Tropical Smoothie Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $69,500 - $174,500 | $198,500 - $543,500 |
Franchise Fee | $14,000 - $20,000 | $30,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | - | 3% |
Year Founded | 1995 | 1997 |
Year Franchised | 1998 | 1998 |
Term Of Agreement | 10 years | 15 years |
Term Of Agreement | 10 years | 15 years |
Renewal Fee | Negotiable | - |
Business Experience Requirements |
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Experience | Hands on management preferred, restaurant experience preferred (but not required), ability to follow a business system, financial capabilities, general business acumen, ability to work well in a team environment, and passion!!! | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | We believe in setting up our franchisees for success. We provide the following training: four-week training program, consisting of two weeks in a nearby Cafe, one week in a classroom setting at our Support Center in Atlanta, Georgia and one week onsite for your Grand Opening. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Tropical Smoothie Cafe has a very simple business operation since we do not utilize any fryers, grills, hooding systems or serve alcohol in the cafe.
Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Before opening his first store, Jamie Taerbaum stood outside a Baskin-Robbins store to figure out how many customers an ice cream store could expect at different times of day, on different days of the week, and in different weather conditions. Armed with this research, the young business school graduate opened the original Icebox/Soupbox store in 1995 in Chicago.
In the spring and summer, Icebox operates as a retailer of Icyfruit, a mixture of fruit juice, sugar, water and chunks of fruit that comes in 20 flavors. Throughout the fall and winter, it becomes a Soupbox store, offering a wide variety of soups.
Tropical Smoothie Cafe offers genuine natural product smoothies, wraps, sandwiches, flatbreads, and servings of mixed greens. Our more beneficial decisions are what today's customers request and search out. Maybe that is the reason in 2015, the main half of our franchisees had normal gross offers of $806,920*.
Our main goal is to motivate a more beneficial way of life by serving astounding smoothies and nourishment with a touch of tropical fun. On the off chance that you play to win, contribute well and turn into a Tropical Smoothie Cafe Franchise Owner at this point!