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Below is an in-depth analysis and side-by-side comparison of Icebox/Soupbox vs Fiasco Gelato including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $69,500 - $174,500 | $150,000 |
Franchise Fee | $14,000 - $20,000 | $25,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | - | 4$ |
Year Founded | 1995 | 2005 |
Year Franchised | 1998 | 0 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | Negotiable | 50% of the then current franchise fee |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | 7 days at corporate office up to 14 days onsite at franchise location |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Before opening his first store, Jamie Taerbaum stood outside a Baskin-Robbins store to figure out how many customers an ice cream store could expect at different times of day, on different days of the week, and in different weather conditions. Armed with this research, the young business school graduate opened the original Icebox/Soupbox store in 1995 in Chicago.
In the spring and summer, Icebox operates as a retailer of Icyfruit, a mixture of fruit juice, sugar, water and chunks of fruit that comes in 20 flavors. Throughout the fall and winter, it becomes a Soupbox store, offering a wide variety of soups.
Italian-inspired, Fiasco Gelato is designed to satisfy the increased consumer demand for healthier, refreshing treats and a cool, sophisticated European atmosphere. With a range of delicious gelato and sorbetto desserts that are healthier and more flavor-filled than traditional ice-cream, Fiasco Gelato attracts a wide variety of consumers - from parents and children looking for healthier desserts to students and young professionals looking for a fresh alternative to the same old, same old. Fiasco combines delicious, high-quality, health-conscious desserts and a refined, hip aesthetic. From storefronts situated in high-traffic, downtown thoroughfares, to funky Fiasco kiosks placed in suburban shopping districts, the Fiasco Gelato brand proves irresistible to passers-by. As a new brand with high-growth potential that thrives in diverse commercial contexts, we're looking to expand Fiasco Gelato into a variety of new locations. If you're an ambitious, passionate entrepreneur with experience in food operations and a taste for hands-on management, pick up the phone and call FranWorks to find out more about exciting Fiasco Gelato opportunities.