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Below is an in-depth analysis and side-by-side comparison of Icebox/Soupbox vs San Gelato Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $69,500 - $174,500 | $500,000 - $1,400,000 |
Franchise Fee | $14,000 - $20,000 | $25,000 |
Royalty Fee | 4% | - |
Advertising Fee | - | - |
Year Founded | 1995 | - |
Year Franchised | 1998 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | Negotiable | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - San Gelato has developed a set of extensive training courses that 15 days taught at out corporate headquarters, as well as in-store training to make sure Franchisees hit the ground running. Post the initial training program, San Gelato also provides 5 days of onsite training during your soft opening and a system of continuous business development training, utilizing Webinars, Web-based distance learning courses covering sales, operations, and marketing training programs. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - We offer a corporate team of specialists that are dedicated to continuously evolving the business model and providing support in product preparation, marketing, sales, advertising and operations to help ensure you stay on track and reach your development goals. |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - Ongoing promotional marketing support, with tried and true strategies to effectively target your specific consumer for both the Caf�. Everything from networking coupons to community outreach programs; we have the marketing/sales materials to help drive and push sales and create ever increasing brand recognition. |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Before opening his first store, Jamie Taerbaum stood outside a Baskin-Robbins store to figure out how many customers an ice cream store could expect at different times of day, on different days of the week, and in different weather conditions. Armed with this research, the young business school graduate opened the original Icebox/Soupbox store in 1995 in Chicago.
In the spring and summer, Icebox operates as a retailer of Icyfruit, a mixture of fruit juice, sugar, water and chunks of fruit that comes in 20 flavors. Throughout the fall and winter, it becomes a Soupbox store, offering a wide variety of soups.