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Updated RecentlyIcebox/Soupbox vs Mix&Go FroYo Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Icebox/Soupbox vs Mix&Go FroYo including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $69,500 - $174,500 | N/A |
| Franchise Fee | $14,000 - $20,000 | N/A |
| Royalty Fee | 4% | - |
| Advertising Fee | - | - |
| Year Founded | 1995 | 2011 |
| Year Franchised | 1998 | 2013 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | Negotiable | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Icebox/Soupbox
Before opening his first store, Jamie Taerbaum stood outside a Baskin-Robbins store to figure out how many customers an ice cream store could expect at different times of day, on different days of the week, and in different weather conditions. Armed with this research, the young business school graduate opened the original Icebox/Soupbox store in 1995 in Chicago.
In the spring and summer, Icebox operates as a retailer of Icyfruit, a mixture of fruit juice, sugar, water and chunks of fruit that comes in 20 flavors. Throughout the fall and winter, it becomes a Soupbox store, offering a wide variety of soups.
About Mix&Go FroYo
Mix&Go FroYo wishes to invite potential Australian franchisees on this excitingly sweet venture. This is an opportunity to own your own fun, creative, and delightfully healthy, Mix&Go FroYo self serve frozen yogurt franchise. Mix&Go FroYo is excited to spread its nutritious, probiotic goodness across Australia by providing franchise opportunities to potential franchisees. We believe that together we can change the way people indulge in frozen desserts and rapidly attract customers of all age, expanding our business to great heights.