Which Wich vs Atlanta Bread Company Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Which Wich vs Atlanta Bread Company including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Which Wich Franchise
Atlanta Bread Company Franchise
Investment $175,500 - $480,250$629,700 - $806,300
Franchise Fee $30,000$40,000
Royalty Fee 6%5%
Advertising Fee 2%-
Year Founded 20031993
Year Franchised 20041995
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee $5K$30K


Business Experience Requirements
 
Which Wich Franchise
Atlanta Bread Company Franchise
Experience
  • General business experience
  • Marketing skills
  • Adequate funding

  • General business experience
  • Marketing skills
  • Restaurant experience
    		•

    Financing Options
     
    Which Wich Franchise
    Atlanta Bread Company Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Which Wich Franchise
    Atlanta Bread Company Franchise
    Training On-The-Job Training: 40-160 hours Classroom Training: 37 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op advertising, Ad slicks, Regional advertising
    Operations Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10 - 10

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15 - 18

    Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators)

    Expansion Plans
     
    Which Wich Franchise
    Atlanta Bread Company Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Which Wich

    Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR named Which Wich one of their "2014 Best Franchise Deals" and Forbes listed Which Wich as one of their 2014 "30 Best Franchises To Buy." Which Wich is also the recipient of the 2015 Nation's Restaurant News MenuMasters "Healthful Innovations" award. Which Wich currently has over 450 locations open or in development in 39 states and 10 countries.

    Veteran Incentives  $10,000 off franchise fee

    About Atlanta Bread Company

    Founded in 1993 by Jerry and Basil Couvaras, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining.
    Each of our locations is locally owned and operated with an emphasis on community involvement and outreach. Every night, our extra bread goes to those in need and helps keep our communities fed.