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Below is an in-depth analysis and side-by-side comparison of Which Wich vs Moe's Italian Sandwiches including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $175,500 - $480,250 | $93,500 - $159,500 |
Franchise Fee | $30,000 | $15,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 2% | 1%local +1%Nat'l |
Year Founded | 2003 | 1959 |
Year Franchised | 2004 | 1993 |
Term Of Agreement | 10 years | 10+15+15 |
Term Of Agreement | 10 years | 10+15+15 |
Renewal Fee | $5K | Then current fee |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 40-160 hours Classroom Training: 37 hours | A designated manager and one employee must attend and successfully complete the training program established by the company at one of our training locations to be designated |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | *You will receive Moe's Operation Manual which covers the many important aspects of your business operation. *As manuals are updated, revisions will be sent to you. *You will receive regular visits from our field reps who will consult with you and offer useful advice and counsel on your operation. *We have quarterly meetings to provide you with the ongoing training and tools you will need to operate a successful Moe's Italian Sandwich Franchise. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 10
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Which Wich Superior Sandwiches was founded in Dallas
in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR
named Which Wich one of their "2014 Best Franchise Deals" and Forbes
listed Which Wich as one of their 2014 "30 Best Franchises To Buy."
Which Wich is also the recipient of the 2015 Nation's Restaurant News
MenuMasters "Healthful Innovations" award. Which Wich currently has over 450
locations open or in development in 39 states and 10 countries.
If you are reading this, you are like millions of other people who think about owning their own business versus working for someone else. Most of you want the ability to increase your earning power, maximize job security, control your quality of life, have long term equity, or to own a family business. Often, people start their own business out of frustration with the corporate "rat race", have been laid off one too many times, are retired from the corporate world and still want to work for themselves, or they have a vision and want to be in control of their future. Everyone usually asks the same questions: Should I try to start my own business from scratch or buy into a franchise with a system that has been around? *Where do I start if I really want to do it? *How much money do I need to get started? *Where do I get the money? *Do I really have the desire to make a change? *How much money will I make? They all realize there is a tremendous opportunity in the restaurant segment because it is recession proof and it continues to grow every year. Why choose Moe's over the other franchise options? *Our $15,000 franchise fee is one of the lowest *Our Royalty fee (5%) and Ad Fund fee (1%) are among the lowest *Help with business plans and finding equipment leases *Protected territories upon signing franchise agreement *Our products are second to none. Taste and compare the difference before you decide *We have kept the concept simple for easy training, low staffing needs, and maximum profitability *Over 50 years of heritage and tradition in New England *We are not too big that we forget how important your business is - we started with one unit just like you *We have selected equipment lineups that keep start-up, maintenance, and utility costs lower than others *Convenience and take out foods are the fastest growing segment in the restaurant industry *Most importantly - We have available territories! - Get in on the ground floor now.