Which Wich vs Murphy's Deli Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Which Wich vs Murphy's Deli including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Which Wich Franchise
Murphy's Deli Franchise
Investment $175,500 - $480,250$175,200 - $827,500
Franchise Fee $30,000$25,000
Royalty Fee 6%6%
Advertising Fee 2%-
Year Founded 20031993
Year Franchised 20041996
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $5K-


Business Experience Requirements
 
Which Wich Franchise
Murphy's Deli Franchise
Experience
  • General business experience
  • Marketing skills
  • Adequate funding
    		• -

    Financing Options
     
    Which Wich Franchise
    Murphy's Deli Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Which Wich Franchise
    Murphy's Deli Franchise
    Training On-The-Job Training: 40-160 hours Classroom Training: 37 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10 - 10

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Which Wich Franchise
    Murphy's Deli Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Which Wich

    Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR named Which Wich one of their "2014 Best Franchise Deals" and Forbes listed Which Wich as one of their 2014 "30 Best Franchises To Buy." Which Wich is also the recipient of the 2015 Nation's Restaurant News MenuMasters "Healthful Innovations" award. Which Wich currently has over 450 locations open or in development in 39 states and 10 countries.

    Veteran Incentives  $10,000 off franchise fee

    About Murphy's Deli

    The Murphy's Deli concept utilizes three core principles for continuous profitability and customer satisfaction. First, our menu choices make each meal an adventure. We offer colossal, two-handed sandwiches along with guiltless, low-carb, low-fat options. For instance, our menu varies from muffalettas, deli classics, delicious salads and desserts to gourmet coffee and fresh juices. Second, we use a wide selection of breads, hand-sliced meats and cheeses to create any of our twenty three incredible sandwiches. Our ingenious combination of fresh, unique ingredients and condiments consistently causes our customers to remember yesterday's lunch with a smile when today's lunch break rolls around. Third, we make each Murphy's Deli the ideal place for patrons to eat with friends or associates. Our goal is to create a fun, colorful, and warm atmosphere in order to enliven the day as well as relax the mind. We have designed each interior layout to function efficiently and successfully in many different types of environments while also reflecting an atmosphere of high standards.
    Come join the Murphy's Deli team of food service professionals! We welcome motivated partners to share our success in franchising delicatessen restaurants in the most vibrant cities of North America. Our remarkable growth stems from each of the following factors: the dedication of our corporate staff and franchise owners, our exceptional menu, distinctive atmosphere, effective marketing, and thorough training and preparation of new franchisees.