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Updated RecentlyTaco Palace vs Pure Taqueria Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Taco Palace vs Pure Taqueria including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $53,200 - $133,100 | $954,000 - $2,381,000 |
| Franchise Fee | $33,950 | $40,000 |
| Royalty Fee | 0-4% | 5%-6% |
| Advertising Fee | - | 1% |
| Year Founded | 1985 | - |
| Year Franchised | 1996 | - |
| Term Of Agreement | 1 year+ | - |
| Term Of Agreement | 1 year+ | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Four weeks of training in the operation of your PURE Taqueria and the deployment of the Be Sure With PURE Taqueria� brand. . One week of on-site training of your personnel from our qualified support staff. |
| Support | Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Comprehensive Operations Manual. . Recipe video library. . Information Technology/POS Support. . Marketing and advertising. . National Purchasing Program. . Use of the registered Be Sure With Pure Taqueria� service mark. . Intranet. . On-going support. |
| Marketing | Ad slicks | - |
| Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Taco Palace
Husband-and-wife team Larry and Sandi Faria bought Taco Palace from Kirk Davison in 1985. The Farias had previously owned a pair of Chevron Oil Co. franchises and brought to Taco Palace 16 years of franchise experience. In developing Taco Palace's franchise program, the Farias were driven by the goal to develop a franchisee-friendly system. Taco Palace franchisees are not required to pay a franchise fee and are strongly encouraged to rent or lease an existing building and then dress it up, rather than construct a new one, a practice that helps to lessen start-up costs. The privately held company is headquartered in Monett, Missouri, and has a co-branding relationship with Kentucky Fried Chicken.
About Pure Taqueria
Is PURE Taqueria the right franchise for you? If you have leadership experience in the full-service restaurant field and are looking for an upscale business opportunity that is high-energy, food- and customer-focused, and targeted toward fun-loving, sophisticated adults, then PURE Taqueria may be the perfect fit. Although we prefer that our franchise owners take a hands-on role in the success of their location(s), day-to-day management is not required. PURE is a destination for discriminating diners who want more than a strip-mall experience. We strongly prefer that all PURE locations be free-standing, although we will consider spaces that are part of premier, top-tier urban retail developments. Each restaurant must include covered outdoor seating, roll-up garage doors and a full bar - hallmarks of the PURE brand's sophisticated fun. Because PURE Taqueria is a destination restaurant rather than a one-on-every-corner commodity, PURE franchisees enjoy exclusivity within their geographic markets. And because PURE is a new, fresh concept in America's growing love affair with Mexican food, it stands out among other, less refined options. PURE's roots in time-honored, authentic Mexican recipes take America's increasing taco-cart craze into a new age of awesome tastes and inventive presentations. Our menu includes a number of innovative appetizers, taco plates, and full-on entrees that treat hungry customers to a Mexican dining experience rarely found north of the border. The menu can be customized to include gluten free versions of many dishes to meet special dietary requirements. The bar plays a key role in PURE's concept and success, with more than 80 different kinds of tequila, signature margaritas, Mexican and domestic beers, wines and sangria.