Merle Norman Cosmetics vs Diesel Barbershop Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Merle Norman Cosmetics vs Diesel Barbershop including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Merle Norman Cosmetics Franchise
Diesel Barbershop Franchise
Investment $39,471 - $180,888$253,000 - $366,000
Franchise Fee N/A$50,000
Royalty Fee 07.5%
Advertising Fee -1%
Year Founded 19312017
Year Franchised 19892017
Term Of Agreement Open-ended-
Term Of Agreement Open-ended-
Renewal Fee --


Business Experience Requirements
 
Merle Norman Cosmetics Franchise
Diesel Barbershop Franchise
Experience --

Financing Options
 
Merle Norman Cosmetics Franchise
Diesel Barbershop Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/Yes-/-
Equipment Yes/No-/-
Inventory Yes/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Merle Norman Cosmetics Franchise
Diesel Barbershop Franchise
Training Field training classes, field visits, advanced home office training and point-of-sale software training Classroom Training: 40 hours Additional Training: Online training New Franchisee classroom training On-site training - Diesel Opening Team comes to franchisee's location Online training solutions Annual convention training programs
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform Ongoing support from Diesel corporate Corporate support team shop visits & reviews
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media Email marketing -
Operations

Number of employees needed to run franchised unit: 2

Absentee ownership of franchisee is allowed.

-

Expansion Plans
 
Merle Norman Cosmetics Franchise
Diesel Barbershop Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Merle Norman Cosmetics

Even before she opened her first studio in Santa Monica in 1931, Merle Norman's philosophy of "Try Before You Buy" was being carried out as she offered free samples of her products to neighbors, hoping they'd discover the benefits and return as paying customers. And return they did. Many even opened their own studios and the company now has studios throughout the United States and Canada. Carrying on the Merle Norman tradition, franchisees now offer skin care, from cleansers and toners to sun defense, and a full line of cosmetics.

Veteran Incentives  $5,000 in inventory

"Entrepreneur
#366 in Franchise 500 for 2020.




About Diesel Barbershop

Diesel Barbershop, a manly, cool, inviting and very comfortable barbershop for customers to get haircuts, shaves, beard trims, grey hair coloring and shoulder massages is seeking candidates to expand with them across the U.S.  Learn more about opening this unique, modern-day version of the vintage barbershop which serves patrons a complimentary drink as they relax.

The estimated initial investment associated with opening and commencing operation of an area representative business within a given Development Area pursuant to the franchisor’s form of area representative agreement ranges from $386,250 TO $697,800, including: an area representative fee that ranges between $125,000 to $322,800 that must be paid to franchisor prior to commencing operations of the Area Representative Business; and the estimated initial investment of $253,000 to $366,000 that you will incur with the opening and operation of the initial Shop you open within the Development Area to serve as your “Training Location,” including a $25,000 franchise fee payable to us in connection with that first Shop.